The Archives

brand experience, brand strategy, online community
Authentic Marketing: Continuing the Conversation Through Social Media
07.17.08 | Permalink | Comment?

Everywhere you turn, the topic of Social Media Marketing dominates the blogosphere. Conversation marketing, authentic connections between brands and customers and relationship building. Today, Sustainable Life Media published on their blog 5 really good tips on How to Make Green Social Networks Work for Your Brand. Highlights include:
1. Create branded profiles and start groups […]
online community
It’s all in the name.
04.25.08 | Permalink | Comment?

How clever is your domain?
Rather it’s all in the extension. The current popular trend among domain names Playing with domain extensions
What started just - and only sporadically - before the millennium, i.e. using the meaning or the meaningful elements of top level domain name extensions, has now turned into one of the Web 2.0 branding […]
Branded Adventures, graphic design
brands “2.0″!
03.13.08 | Permalink | Comment?

This clip is fabulous. Asks the question, If all brands were Web 2.0-ized, how would they look? See if you can pick out the key identifying aspects that make up the web 2.0 logos: I can count about 6….
Conscious Thoughts, jungle [8]
article published in Create Magazine!
12.22.07 | Permalink | 1 Comment

jungle [8]’s principal, Lainie Liberti recently had one of her articles, WEB 2.0 A SOCIAL PHENOMENON published in the November / December issue of Create Magazine. The article can be read in our article section here or dowload the pdf of the published article here. What an honor!!!
Articles
Web 2.0 – A Social Phenomenon
12.05.07 | Permalink | 1 Comment

To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison. […]
brand identity
adobe jumps on the speech bubble bandwagon
10.03.07 | Permalink | Comment?

And another speech bubble logo to add to the hall of fame, web 2.0 speech bubble logo collection:

Comparing the old logo with the new identity….This one is actually quite disappointing. In case you forgot, here’s a quick reference to review the earlier speech bubble logo craze blog entries:

more web 2.0 logos - speech bubble trends
speech […]
Conscious Thoughts, online community, social activism
Time in front your screen…an act of singularity?
10.02.07 | Permalink | Comment?

No, rather: An act of Solidarity
It used to be that the only way to raise money for a good cause was to go door-to-door, call people at home, or solicit outside of a sympathetic storefront. More often than not, this resulted in an eye roll and an apology rather than a smile and a check. […]