The Archives
-
Conscious Thoughts, Design with Intelligence in Mind, advertising, advertising industry, brand identity, brand strategy
OMG! you want deodorant for your birthday?
Unilever, the company behind positive-image campaigns like the Dove Real Beauty campaign, recently launched Degree Girl, a new deodorant line marketed specifically to teen girls. The ad campaign, descriptively labeled “OMG!”, touts the deodorant’s ability to help every girl keep their calm in embarrassing or awkward situations. The Degree Girl website features bright pink […]
-
Branded Adventures, Conscious Thoughts, brand strategy
ethics at stake?
Brand Market position has become a hot commodity these days. In the case of the battle between Procter & Gamble and Unilever, both are competing to see who will hold the position to save the world first. Both find themselves reposition their brands accordingly to fulfill these new strategies and the battle endures.
Surprisingly, […] -
Conscious Thoughts, advertising industry
New Dove sequel - mixed reviews
10.20.07 | Permalink | 2 CommentsOgilvy & Mather’s Unilever / Dove’ new campaign is bringing in mixed reviews.
Talk to your daughter before the beauty industry does
According to Adage, the campaign is a
triumph.
Apart from its raw impact, the video from Ogilvy & Mather, Toronto, also produces the exquisitely rare dovetailing (as it were) of social responsibility and brand marketing. While […]
![jungle [8]](http://blog.jungle8.com/wp-content/themes/ubminim/images/header.jpg)
jungle [8]
Branded adventures in and out of the jungle.Latest Posts
- designing human transformation through persuasion?
- Cracking the Product Development Code
- “Me too, me too!”, ie Tagalong brands.
- Authentic Marketing: Continuing the Conversation Through Social Media
- no body walks in LA
Tag Cloud
billboard online community first fridays art global warming Add new tag brand development lainie liberti eco-conscious logo eco-friendly Carbon footprint hybrid design logos campaign brand experience cause marketing web 2.0 brand strategy brand identity graphic design marketing brand environment lunch culture sustainability branding jungle 8 green advertisingSearch This Site
Archives
- July 2008 (35)
- June 2008 (34)
- May 2008 (35)
- April 2008 (34)
- March 2008 (17)
- February 2008 (22)
- January 2008 (28)
- December 2007 (13)
- November 2007 (3)
- October 2007 (16)
- September 2007 (22)
- August 2007 (27)
- July 2007 (31)
- June 2007 (16)
- May 2007 (22)
- April 2007 (11)
- March 2007 (7)
Categories
- Articles (5)
- Branded Adventures (91)
- brand experience (34)
- brand identity (40)
- brand strategy (43)
- Conscious Thoughts (288)
- advertising industry (54)
- cause marketing (13)
- green & environment (88)
- jungle [8] (52)
- jungle [8]- client updates (19)
- online community (25)
- political activism (26)
- social activism (37)
- sustainability (52)
- Design with Intelligence in Mind (99)
- advertising (41)
- fine art (21)
- graphic design (24)
- performance art (6)
- politics and design (14)
- typography (2)
- press (6)
feeds
Copyright
Copyright © 2007 by jungle [8]. All rights reserved.Designed by Upstart Blogger.