« Previous Entries
» Next Entries

The Archives

• Conscious Thoughts, green & environment

  Shell passing the blame or challenging our innovation?

  03.18.08 | Permalink | Comment?

  The Eco-Marathon, hosted by Shell every year, is an open race that challenges teams to create the most fuel-efficient vehicle possible, by using creative new lightweight design structures like bike tires, and utilizing a range of different fuel options from gas to solar. The race often has astounding results, like a recent French winner, a […]

• Conscious Thoughts

  un cafe, por favor!

  03.11.08 | Permalink | Comment?

  Morales, Chavez, Castro declared war to the US imperialism.
  Another name, now symbolizes “la lucha” (the fight in Spanish) in South America, Valdez. Far from representing a government, he does nonetheless speaks in the name of his people, the cafeteros (coffee farmers) in Colombia.
  If it doesn’t ring your bell, let me give you the first note […]

• green & environment

  Prius Drivers are a very “special breed” - commentary or tirade- your pick.

  02.27.08 | Permalink | 2 Comments

  Owning a Prius is not a political statement, and Prius owners, your feces still stinks. You’ve simply lowered you “carbon footprint” a little bit. As a matter of fact, you really haven’t done much. You want to make a statement, TRY RIDING A BIKE Bicycles put out zero pollutants. If you rode one to work, […]

• Conscious Thoughts, green & environment

  PickupPal, to go your way…

  02.20.08 | Permalink | Comment?

  In the “global eco-friendly transportation revolution…”, PickupPal is the newest version of carpooling, servicing a driver and a passenger or -what will create competition with already established carriers- a driver and a package.
  Emphasizing on a more human environment, the service gives access to the choice of who will be your traveling companion, the where-abouts, when […]

• Conscious Thoughts, green & environment, sustainability

  a growing paper company

  12.06.07 | Permalink | Comment?

  A paper company in San Diego has decided to do more than just save trees. Instead of just making paper out of recycled paper, they make paper out of hemp and post-consumer waste.
  My first reaction was to have qualms about the practicality of growing hemp in large amounts. Southern California has some of the largest […]

• Conscious Thoughts, green & environment, political activism

  “Playing God” for the Greater Good

  09.29.07 | Permalink | 2 Comments

  In the same way that matter naturally renews itself and is never created or destroyed but instead changes form, the concept of Cradle to Cradle product design and creation was spawned. The intent, albeit Darwinian in nature, is to actually direct the path of a product into a defined renewable resource. Using the […]

• Conscious Thoughts, green & environment, sustainability

  Printing Green - Resources & Tips

  09.24.07 | Permalink | 6 Comments

  I thought I’d share with you all some of the research and info in regards to printing green. We’ve done a tremendous amount of research as a firm in order to educate our clients and make the best suggestions based on their needs and the best environmental choice.
  In a recent issue of Dynamic Graphics, they […]

• Conscious Thoughts, cause marketing

  Cause Marketing- The Good, The Bad & The Ugly (part 2)

  08.23.07 | Permalink | 3 Comments

  (Product) RED is one of the most successful case studies of cause marketing in today’s market. Co-founded by U2 singer and activist Bono and Bobby Shriver, (Product) RED joins with “iconic” brands to develop special RED versions of existing products (Apple iPods, Converse sneakers, etc). When the specialty-branded products are sold, a percentage of the […]

• brand identity, jungle [8]

  A Brand New Identity for Transformative Capital

  08.23.07 | Permalink | Comment?

  Transformative Capital, a strategic advisory and hybrid equities firm based in Los Angeles, required a new brand identity that communicated their value proposition, “…providing conscious capital services that support a sustainable world.”
  As Transformative provides value, synergy and growth to early stage private companies their new brand had to communicate the pro-active leadership qualities that drive […]

• Conscious Thoughts, sustainability

  Flood of Plastic Water Bottles Results in Draught of Truthful Branding

  08.22.07 | Permalink | Comment?

  There is no question that human beings need water to survive. Then again, they also need a planet to survive on. With the overwhelming increase in the production and distribution of plastic water bottles over the last thirty years, the two needs are becoming mutually exclusive. The amount of fossil fuels spent hauling around massive […]

« Previous Entries
» Next Entries

jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• high end marketing, an adequate strategy in a recession?
• super saturated streets
• project 10 to the 100th
• David against Goliath or Levine vs. Wyeth
• New fronts on the War on Waste

Tag Cloud

first fridays Bush economy eco-friendly eco-conscious Los Angeles Recycling logo oil hybrid sex Carbon footprint logos global warming campaign design brand experience cause marketing web 2.0 brand strategy brand identity brand graphic design marketing environment lunch culture branding sustainability jungle 8 green advertising

Search This Site