The Archives

• Conscious Thoughts, cause marketing

  designing human transformation through persuasion?

  07.22.08 | Permalink | Comment?

  Spent a moment today exploring my bookmarks, when I stumbled upon this article from from FrogDesign, published last October. The article is called Change Agency and Transformologies
  Understanding the power of design to facilitate positive change in the end-user. That title sums it up nicely. Really, isn’t marketing, advertising simply visual communication, a way of transmitting […]

• Design with Intelligence in Mind

  Cracking the Product Development Code

  07.22.08 | Permalink | 2 Comments

  Brilliant video on the process of creating a product. Sometimes things are over thought, here’s a clear example of too many “creatives” and not enough common sense. Funny, nevertheless.

• jungle [8]

  Tuna For Two

  02.28.08 | Permalink | Comment?

  Today, I am sad to announce, is my last day in the jungle. Although I, of course, intend to remain a jungle native, my physical departure from the tribe has warranted a certain jungle [8] tradition: to be presented with a lunch so grand as to elicit a fond remembrance for ages to follow.

  Lainie, […]

• Branded Adventures, brand experience, brand identity, brand strategy

  All Marketers are Liars…

  02.11.08 | Permalink | Comment?

  … that’s why I believe almost everything Seth Godin, the demi-god of the marketing world says in this 45 minute video presentation to an audience of Google employees. Godin talks about what Google did right, why it’s an ultra-successful brand and the strategies that got it there from a marketing perspective. Anyone interested in building […]

• Conscious Thoughts, advertising, advertising industry, green & environment

  Deforestation in the Restroom

  12.06.07 | Permalink | Comment?

  We’ve all heard that we’re destroying the planet, but much of the human race shrugs it off and we continue our cycle of destruction. Many people feel that the issue is not that urgent, or they do not feel an impact in their daily lives that would instill a sense of immediacy.
  click to enlarge
  This […]

• Articles

  Web 2.0 – A Social Phenomenon

  12.05.07 | Permalink | 1 Comment

  To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison. […]

• Branded Adventures, brand experience, brand identity, brand strategy, jungle [8]

  Workshop for Los Angeles Non-profits on Branding

  08.20.07 | Permalink | Comment?

  Lainie Liberti is slated to be a panelist at National Arts Marketing Project branding workshop
  Lainie Liberti, founder and Creative Director of jungle [8], a leading brand strategy and graphic design agency that provides strategic brand communication services for eco-friendly clients, conscious business, non-profits and social causes, has been invited to be a panelist at the […]

• Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy

  Yuck…Duck Plums?

  08.01.07 | Permalink | Comment?

  As I routinely reached for the label on my plum, I was taken aback. “Disney Gardens?!? eeeeeeww,” I thought. I had to investigate this further. It seems that Disney has begun the branding and marketing process for its new line of produce. Products already available from the Disney Gardens line of produce are Apples, […]

• Branded Adventures, brand experience

  Brand Identity Crisis

  07.30.07 | Permalink | Comment?

  A fiend and colleague introduced me to Tom Fishburne’s BRAND CAMP cartoons. His work is really great, content and theme all centered around branding and marketing. The comic below just arrived in my inbox reminding me of yet another modern dilemma. What to do?

jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• designing human transformation through persuasion?
• Cracking the Product Development Code
• “Me too, me too!”, ie Tagalong brands.
• Authentic Marketing: Continuing the Conversation Through Social Media
• no body walks in LA

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