The Archives
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brand identity
iMe
Apples iBrands rock, so what happened to “MobileMe” from the brand name to the logo? Just read a great commentary, comparing Apple’s new branded service with the Microsoft product Windows Me (Millenium Edition) on the blog Wisdump.
From their post, simple observation, but worth noting:
Here’s something more disturbing. Why does the MobileMe logo look so […]
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brand identity
super-dooper redesign?
In the case of Super 8 Motel chain, that is…
I’m not getting it. It’s not that I’m partial to the old design, there is a dated quality to it for sure.
Old:But when it comes to the new design, I don’t think it hits the mark. I think recognition is important and the color pallet, I […]
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Conscious Thoughts
Peace Turns Silver
This internationally recognized symbol for peace was designed by Gerald Holtom, and completed February 21, 1958, making it an even 50 years old today. The symbol is a combination of the semaphoric signals for the letters “N” and “D,” standing for Nuclear Disarmament. In semaphore the letter “N” is formed by a person holding […]
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Design with Intelligence in Mind, advertising, graphic design
Phallic Logos or “Are you just happy to see me?”
You would think designers would see this before they delivered a final design to their client. Apparently not. There is even a web site dedicated to this shameful mistake, called Phallic logo awards. We’ve posted a few of their most exciting contenders below. For more, visit the site and see for yourself.
look […]
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Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy
Yuck…Duck Plums?
As I routinely reached for the label on my plum, I was taken aback. “Disney Gardens?!? eeeeeeww,” I thought. I had to investigate this further. It seems that Disney has begun the branding and marketing process for its new line of produce. Products already available from the Disney Gardens line of produce are Apples, […]
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jungle [8]
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