Would you like a side of fries with your gaming experience?

McDonald’s, the leader of dollar menus and drive-thru’s, recently went down a surprising, divergent new path in the jungle of marketing strategy, considerably inconsistent with their traditional brand positioning. The move seems like an overt effort to reach the last family member they haven’t targeted (they got mom with their healthy-option salads, and dad with […]

Birth in the Jungle

Agency for Solutions, Inc. joined the ranks of identities recently branded by jungle[8]. We guided the agency’s three divisions through the embryonic stage of brand identity into fully-developed and maturely positioned entities in the fertility services industry: Agency for Surrogacy Solutions, Agency for Fertility Solutions, and Agency for Shared Cycle Solutions. We were excited to […]

Jungle Mom

We at jungle[8] are proud to announce our work in creating and refining the identity of one of the newest additions to the video-blogosphere: MomBrain.tv. We were excited to play an essential role in refining our client’s already strongly-conceptualized original vision into a working, vibrant, accessible form. The site features an entertaining video site for […]

Jazzed about Creative Handbook

Now the entertainment industry has been jungle-ized….sort of. Creative Handbook—the ultimate resource book for the industrial side of the Entertainment biz, has a new brand design, logo look and feel, courtesy of the creative team at jungle[8]. Now the book’s role as the bible for the producers of movie magic is cemented with memorable design, […]

Mcbranding…Brought to you by HP

Computer and printing giant Hewlett Packard has made an explosive entrance to the branding scene recently with the launch of Logoworks. Although the company strictly refers to it’s services as “logo design,” and avoids any claim to directly offer “branding” services, the homepage tag-line is suspicious—“Get a Logo, Then Brand Your Business”—meaning, we give you […]

oooooooooooooooooooooooooooo!!! Names inspired by “yahoo”

Knock-offs are expected when it comes to handbags, but brand names? How about some integrity. This is a pretty impressive list of companies that weren’t so inspired. Rather inspired by the recognizable double “oo” a the end of Yahoo! I think memorability is best when it’s individual. What company wants to be known or remembered […]

Tuna For Two

Today, I am sad to announce, is my last day in the jungle. Although I, of course, intend to remain a jungle native, my physical departure from the tribe has warranted a certain jungle [8] tradition: to be presented with a lunch so grand as to elicit a fond remembrance for ages to follow.

Lainie, […]

Deforestation in the Restroom

We’ve all heard that we’re destroying the planet, but much of the human race shrugs it off and we continue our cycle of destruction. Many people feel that the issue is not that urgent, or they do not feel an impact in their daily lives that would instill a sense of immediacy.
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This […]

Workshop for Los Angeles Non-profits on Branding

Lainie Liberti is slated to be a panelist at National Arts Marketing Project branding workshop
Lainie Liberti, founder and Creative Director of jungle [8], a leading brand strategy and graphic design agency that provides strategic brand communication services for eco-friendly clients, conscious business, non-profits and social causes, has been invited to be a panelist at the […]

Scrubbing Wikipedia Squeaky Clean

We had to know, the rise of online “socialism”, collaboration of the masses, otherwise know as “wikis” would eventually lead to the abuse of its very tools that create its value. Simply, wikis are defined as a web sites or databases that can be directly edited by anyone with access to it. Of course each […]