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• Conscious Thoughts, cause marketing

  designing human transformation through persuasion?

  07.22.08 | Permalink | Comment?

  Spent a moment today exploring my bookmarks, when I stumbled upon this article from from FrogDesign, published last October. The article is called Change Agency and Transformologies
  Understanding the power of design to facilitate positive change in the end-user. That title sums it up nicely. Really, isn’t marketing, advertising simply visual communication, a way of transmitting […]

• Branded Adventures, brand strategy, graphic design

  “Me too, me too!”, ie Tagalong brands.

  07.17.08 | Permalink | Comment?

  Creating a powerfully-branded product is hard, and more often than not, the success of a certain product is followed by a tide of poorly-designed, copy-cat products literally rushed onto the market and resembling something designed by someone’s perpetually high, video game-playing, jobless younger brother.
  Now, we understand young Jimmy needs to make an extra buck so […]

• Branded Adventures, advertising, advertising industry, brand experience, brand identity

  eat or tattoo your logo?

  07.15.08 | Permalink | Comment?

  We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers.
  Stickers are fun, but what if the logo couldn’t be removed […]

• brand experience, brand strategy

  one guy’s experience with cigs

  07.09.08 | Permalink | 1 Comment

  After reading an article by James Chartrand entitled “What (bad) Cigarettes Can Teach You About (good) Branding.” As a former smoker born in 1978, I can attest that I loved Marlboros. Of all the tar, chemicals and tobacco junk permanently scarified into my lung tissue, I’d say Marlboro cigarettes contributed to most of it. Why […]

• jungle [8]

  jungle [8] Principal Invited to Speak at APS Conference

  06.26.08 | Permalink | Comment?

  Lainie Liberti, Principal and Creative Director of jungle [8], a Los Angeles-based leading brand strategy and graphic design agency, has been invited to speak at the Regional Student Conference on June 28-29 at UCLA, hosted by the Association of Professionals and Students.
  The Association of Professionals and Students is a nonprofit organization with the goal of […]

• Branded Adventures, advertising, advertising industry, brand identity, brand strategy

  Would you like a side of fries with your gaming experience?

  04.15.08 | Permalink | Comment?

  McDonald’s, the leader of dollar menus and drive-thru’s, recently went down a surprising, divergent new path in the jungle of marketing strategy, considerably inconsistent with their traditional brand positioning. The move seems like an overt effort to reach the last family member they haven’t targeted (they got mom with their healthy-option salads, and dad with […]

• brand identity, cause marketing, jungle [8]- client updates

  Birth in the Jungle

  04.10.08 | Permalink | Comment?

  Agency for Solutions, Inc. joined the ranks of identities recently branded by jungle[8]. We guided the agency’s three divisions through the embryonic stage of brand identity into fully-developed and maturely positioned entities in the fertility services industry: Agency for Surrogacy Solutions, Agency for Fertility Solutions, and Agency for Shared Cycle Solutions. We were excited to […]

• Branded Adventures, brand identity, graphic design, jungle [8], jungle [8]- client updates

  Jungle Mom

  04.10.08 | Permalink | Comment?

  We at jungle[8] are proud to announce our work in creating and refining the identity of one of the newest additions to the video-blogosphere: MomBrain.tv. We were excited to play an essential role in refining our client’s already strongly-conceptualized original vision into a working, vibrant, accessible form. The site features an entertaining video site for […]

• brand identity, jungle [8], jungle [8]- client updates

  Jazzed about Creative Handbook

  04.10.08 | Permalink | Comment?

  Now the entertainment industry has been jungle-ized….sort of. Creative Handbook—the ultimate resource book for the industrial side of the Entertainment biz, has a new brand design, logo look and feel, courtesy of the creative team at jungle[8]. Now the book’s role as the bible for the producers of movie magic is cemented with memorable design, […]

• Branded Adventures, brand experience

  Mcbranding…Brought to you by HP

  03.27.08 | Permalink | 2 Comments

  Computer and printing giant Hewlett Packard has made an explosive entrance to the branding scene recently with the launch of Logoworks. Although the company strictly refers to it’s services as “logo design,” and avoids any claim to directly offer “branding” services, the homepage tag-line is suspicious—“Get a Logo, Then Brand Your Business”—meaning, we give you […]

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jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• designing human transformation through persuasion?
• Cracking the Product Development Code
• “Me too, me too!”, ie Tagalong brands.
• Authentic Marketing: Continuing the Conversation Through Social Media
• no body walks in LA

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