The Archives

• Branded Adventures

  Hot from hoovering the office while wearing spandex, I drank some cool liquid…

  06.20.08 | Permalink | Comment?

  …from my thermos, ate some jello for lunch, put a band-aid on my bumped knee and for a precaution, I popped a couple prozac. Now that I think of it, gotta run to the drug store to stock up on my viagra supply, and stock the office with some tampex.
  Yep. […]

• Branded Adventures, brand experience

  brand tags

  06.03.08 | Permalink | Comment?

  Stumbled upon this interesting site, brand research really called brand tags. The idea is, that a brand exists entirely in people’s heads, their idea of the brand, their relationship with the brand. What a better way of gaging what people think than asking them? So far, they have 940,000+ tags and counting. The site displays […]

• brand identity

  super-dooper redesign?

  05.21.08 | Permalink | 1 Comment

  In the case of Super 8 Motel chain, that is…
  I’m not getting it. It’s not that I’m partial to the old design, there is a dated quality to it for sure.
  Old:

  But when it comes to the new design, I don’t think it hits the mark. I think recognition is important and the color pallet, I […]

• Branded Adventures, graphic design

  brands “2.0″!

  03.13.08 | Permalink | Comment?

  This clip is fabulous. Asks the question, If all brands were Web 2.0-ized, how would they look? See if you can pick out the key identifying aspects that make up the web 2.0 logos: I can count about 6….

• Conscious Thoughts, Design with Intelligence in Mind, advertising, advertising industry, brand identity, brand strategy, graphic design, political activism, politics and design

  Can Obama Make America “Cool” Again?

  03.05.08 | Permalink | 1 Comment

  It has become a widely accepted reality that American presidents are reelected for no other reason than positive performance of the American economy. You needn’t look further than the last 32 years to see pocketbook voting is the most constant factor in deciding an election or reelection. At the end of Jimmy Carter’s reign, stagflation […]

• Branded Adventures, brand experience, brand identity, brand strategy

  All Marketers are Liars…

  02.11.08 | Permalink | Comment?

  … that’s why I believe almost everything Seth Godin, the demi-god of the marketing world says in this 45 minute video presentation to an audience of Google employees. Godin talks about what Google did right, why it’s an ultra-successful brand and the strategies that got it there from a marketing perspective. Anyone interested in building […]

• Conscious Thoughts

  Out with cashmere! Cotton tees are this Spring’s new luxury item.

  01.30.08 | Permalink | Comment?

  A luxury cotton t-shirt? That’s right; you heard it here first. This Spring, designer John Smedley will release the fruits of a two-year-long effort to create the perfect tee.
  Only the longest fibers of cotton are used to make the thread for these shirts, making an unusually smooth weave, and linked knit stitches replace […]

• Branded Adventures, brand experience

  The Brand’s New Clothes

  10.15.07 | Permalink | Comment?

  Tom Fishburne’s latest brand cartoon is a commentary of current trends, cashing in on the “green” trend, I’ve written about in numerous postings here. According to Fisburne’s October 14 blog entry:
  “In this rush to reposition everyday brands as environmentally-friendly, there seems to be collective amnesia of the inconsistencies in the story. And by […]

• Branded Adventures, Conscious Thoughts, brand experience, brand strategy

  Red riding hood and the big bad Kraft

  10.06.07 | Permalink | 1 Comment

  There was once upon a time an urban girl dressed in a [red] t-shirt carrying fervously a green bag. She was portrayed as adventurous, experimental and flavor-seeking. Dearly loved by double, big, quarter, supreme and whoppers, she was the dread of their marketers.
  As she was heading light-hearted through the forest of life to its gigantic […]

• jungle [8]

  We love First Fridays in the jungle!

  09.24.07 | Permalink | Comment?

  Once again jungle [8] worked with the Natural History Museum of Los Angeles to brand their uber successful First Fridays series, for the upcoming 2008 season. This new campaign layers historic artifacts with current culture icons to create a powerful metaphor. Imagine the famous French cave paintings with a DJ or a prehistoric fossil layered […]

jungle [8]

Branded adventures in and out of the jungle.

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