The Archives

• Conscious Thoughts

  The Vegan Trick

  04.17.08 | Permalink | Comment?

  Behind the secured window of “I sell vegan products” TheSensualVegan is an insidious portal to promote and advertise a porn site.
  Designed and colored very girly (pinkish) and environmental conscious (green), this website “owned by a woman” who kept her anonymity to save her credibility, pretends to respond to women’s expectations.
  If her core audience is women, […]

• Conscious Thoughts, Design with Intelligence in Mind, advertising, advertising industry, brand identity, brand strategy

  OMG! you want deodorant for your birthday?

  04.09.08 | Permalink | 1 Comment

  Unilever, the company behind positive-image campaigns like the Dove Real Beauty campaign, recently launched Degree Girl, a new deodorant line marketed specifically to teen girls. The ad campaign, descriptively labeled “OMG!”, touts the deodorant’s ability to help every girl keep their calm in embarrassing or awkward situations. The Degree Girl website features bright pink […]

• Branded Adventures, brand strategy

  Great Advice - How to Brand Your Small Business Without Spending Any Money

  01.14.08 | Permalink | Comment?

  I just enjoyed great blog entry from Brand Company “Branding Brand” called How to Brand Your Small Business Without Spending Any Money. (I do know, the last sentence contained several “brands” but sometimes, just gotta throw caution to the wind.) Here are some highlights from the article, but we recommend you read it in it’s […]

• Branded Adventures, brand experience, brand identity, brand strategy, jungle [8]

  Workshop for Los Angeles Non-profits on Branding

  08.20.07 | Permalink | Comment?

  Lainie Liberti is slated to be a panelist at National Arts Marketing Project branding workshop
  Lainie Liberti, founder and Creative Director of jungle [8], a leading brand strategy and graphic design agency that provides strategic brand communication services for eco-friendly clients, conscious business, non-profits and social causes, has been invited to be a panelist at the […]

• Articles, Branded Adventures, brand strategy

  Branding. What do you know, Joe?

  08.16.07 | Permalink | 3 Comments

  Your Brand’s Path to self-discovery. The 5 “Must Knows” for Brand Success.
  While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention. I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my head […]

• advertising, advertising industry, brand strategy

  Social Judgement Theory

  07.20.07 | Permalink | 1 Comment

  Food for thought: Want to know how to be effectively persuasive? I’ll let you in on a few tips.

  The premise here is the way we perceptually judge our own attitudes and compare them to attitudes of others. Think of any subject that is controversial, and take note of where you stand on this issue. This […]

• Articles, Branded Adventures, brand experience, brand identity, brand strategy

  Reinvigorate What? Brand Health Maintenance

  07.14.07 | Permalink | Comment?

  A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. Most outward […]

• Articles, Branded Adventures, brand experience, brand strategy

  Experience Brand Engagement

  05.31.07 | Permalink | Comment?

  What makes you rush to the Peet’s Coffee & Tea 5 miles past the nearest Starbucks every morning? Why is it that you can’t resist visiting the nearest Target store? Why do you always prefer United Airlines to one of its competitors? It has got nothing to do with a compulsive disorder, if you are […]

jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• designing human transformation through persuasion?
• Cracking the Product Development Code
• “Me too, me too!”, ie Tagalong brands.
• Authentic Marketing: Continuing the Conversation Through Social Media
• no body walks in LA

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