The Archives

Branded Adventures, brand strategy
Great Advice - How to Brand Your Small Business Without Spending Any Money
01.14.08 | Permalink | Comment?

I just enjoyed great blog entry from Brand Company “Branding Brand” called How to Brand Your Small Business Without Spending Any Money. (I do know, the last sentence contained several “brands” but sometimes, just gotta throw caution to the wind.) Here are some highlights from the article, but we recommend you read it in it’s […]
Branded Adventures, brand experience
Sorry with Personality
10.10.07 | Permalink | Comment?

Just came across these amazing “error” messages. What I love about them is the clear brand personality and voice. Interestingly enough, they are all Web 2.0 brands. I’d have to say, Twitter’s messages are by far, my favorite. Hmmmm…. Enjoy!
Google

Digg

flkr

Myspace

Pownce

technorati

twitter

youtube

(original source)
Branded Adventures, Conscious Thoughts, brand experience, brand strategy
Red riding hood and the big bad Kraft
10.06.07 | Permalink | 1 Comment

There was once upon a time an urban girl dressed in a [red] t-shirt carrying fervously a green bag. She was portrayed as adventurous, experimental and flavor-seeking. Dearly loved by double, big, quarter, supreme and whoppers, she was the dread of their marketers.
As she was heading light-hearted through the forest of life to its gigantic […]
Branded Adventures, brand experience, brand strategy
Fat is “fab” but wrinkles are “drab”.
09.24.07 | Permalink | 1 Comment

As we know, the Dove Campaign for Real Beauty inspired women for the last 4 years to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.The idea worked and Dove’s sales doubled in the proceeding years. However, it seems when the Dove brand […]
Articles, Branded Adventures, brand strategy
Branding. What do you know, Joe?
08.16.07 | Permalink | 3 Comments

Your Brand’s Path to self-discovery. The 5 “Must Knows” for Brand Success.
While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention. I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my head […]
Articles, Branded Adventures, brand experience, brand identity, brand strategy
Reinvigorate What? Brand Health Maintenance
07.14.07 | Permalink | Comment?

A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. Most outward […]
Articles, Branded Adventures, brand experience, brand strategy
Experience Brand Engagement
05.31.07 | Permalink | Comment?

What makes you rush to the Peet’s Coffee & Tea 5 miles past the nearest Starbucks every morning? Why is it that you can’t resist visiting the nearest Target store? Why do you always prefer United Airlines to one of its competitors? It has got nothing to do with a compulsive disorder, if you are […]