The Archives
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Branded Adventures, advertising, advertising industry, brand experience, brand identity
eat or tattoo your logo?
We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers.
Stickers are fun, but what if the logo couldn’t be removed […] -
brand experience, brand strategy
one guy’s experience with cigs
After reading an article by James Chartrand entitled “What (bad) Cigarettes Can Teach You About (good) Branding.” As a former smoker born in 1978, I can attest that I loved Marlboros. Of all the tar, chemicals and tobacco junk permanently scarified into my lung tissue, I’d say Marlboro cigarettes contributed to most of it. Why […]
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advertising industry, political activism, social activism
The challange of PSA advertising.
In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live in an age of instantaneous gratification so when it comes to ads unless they […]
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advertising
what do you get when you cross a dog with a camel?
06.18.08 | Permalink | 3 Comments….a jeep of course! These brilliantly designed ads come to us from BBDO Malaysia for Jeep. The series includes a husky dog intersecting with a camel, and a Bushman intersecting with an Eskimo. Wondering what kind of social implications this creative team pondered for the later.
Brilliant art direction, nonetheless.
Credits:
Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: […] -
advertising, advertising industry, brand experience, brand identity
is it rum or sex for sale?
There’s the saying, “sex sells”. It’s true, advertisers pick beautiful bodies to drape across their products, or drape their products across. They put beautiful faces with sly smiles on brochures to sell anything from health insurance to copper plumbing, services where the quality is in no way actually affected by the provider’s physical appearance.
The alcohol […] -
advertising, advertising industry, politics and design
that billboard might be looking at you
You’re walking down the street, coffee in hand, and glance over at a billboard as you pass. Better check your make-up and hair first, because that billboard might be looking back at you.
Cameras hidden in digital billboards have been used in Europe and China for marketing purposes for years, and are now being tried out […] -
Conscious Thoughts, Design with Intelligence in Mind, fine art
leave me alone
Research says the average person receives anywhere from 3,000 to 5,000 advertisements a day. We’re bombarded with it everywhere we go. The messages are from companies, stating a fact like how desirable their product is, and why you want it. They’re telling you something, and you’re expected to listen. In this communication, there is no […]
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jungle [8]
Tuna For Two
Today, I am sad to announce, is my last day in the jungle. Although I, of course, intend to remain a jungle native, my physical departure from the tribe has warranted a certain jungle [8] tradition: to be presented with a lunch so grand as to elicit a fond remembrance for ages to follow.
Lainie, […]
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Conscious Thoughts, advertising industry
Virgin America, new wings to fly!
In its “how to fly” aggressive and ambitious campaign message, Virgin America is spreading its conqueror wings over the American market.To seduce the potential demand, Virgin innovated and invested liberally. From the “revamped” 350 bus stops in San Francisco to the food on demand on board, Virgin sees “BIG”. Random is not part of […]
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Design with Intelligence in Mind, advertising
Gone with the wind..
… a successful ad campaign, blowing in the wind. Huh? It’s a good thing, really. Advertising Agency, Ogilvy & Mather of Korea produced the following print ads for Oral-B toothbrushes. I actually use the product and this ad works well on so many levels. First and foremost, the concept is stellar. Second, the copy writing […]
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jungle [8]
Branded adventures in and out of the jungle.Latest Posts
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