It’s that day of the year again. A day we couldn’t forget if we wanted to; the memories are unpleasant and trigger within every American a vague feeling most of us are very unfamiliar with: vulnerability.
Usually the feeling of vulnerability is followed by the desire to lash out, to strike blindly, act rashly, especially […]

Once again (and surely not the last) Northern California has been inspired by Oregon innovated in eco-consciousness. Even if the subject -greening- has not been exhausted and tend to be unfortunately rebarbative to the ear of the consumer, Portland has decided to be green therefore beautiful from head to toe.
Usually we utilize the environment to […]

Happy cows don’t come from California, they come from London, where a top United Nations expert just told British newspapers that cutting down on meat consumption was currently one of the best ways to go green.
Rajendra Pachauri, chair of the UN Intergovernmental Panel on Climate Change said even cutting back one day a week […]

Back in 2001, two Princeton students wanted to create a product with not only zero, but negative environmental impact. And unlike most eco-friendly product manufacturers, the two didn’t want to pass the higher costs of manufacturing a green product on to the consumer through higher price tags. And it still needed to make a […]

At first glance, it looks like an image straight out of Time Magazine: a toothless old woman holds a small child in her arms as she walks down a crowded street in India. Just another photo spread on world poverty, right? Wrong. The image is from a recent photoshoot from the September issue of Vogue […]

The ongoing immigration debate has helped Hispanics to display its social and political clout, but as a demographic, they’re poised to make economic ripples soon as well: a U.S. Census Bureau estimated that Hispanic purchasing power in the US will reach more than $1 trillion by 2011, bigger than the GDP of Mexico or Canada!
Engage: […]

Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show […]

If you’re female, and have watched TV within the past year, or gone to see the recent Sex and the City movie, you’ve most likely been urged to get a new vaccine called Gardasil, marking the first time most of us experienced being targeted by a drug company when sitting in a movie theater.
Pharmaceutical company […]

How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying […]

At a fraternal leftist gathering-demonstration heading towards the democratic convention last week in Denver, Colorado, smart-like (only!), preadolescent preppy looking Fox reporter, in his attempt to melt and sympathize with the jovial crowd, got the surprise of his life!
Reporters in their arrogance always think rightly or wrongly that the wearing of the press badge entitles […]