As the Chevy Volt nears its release, the buzz around plug-in hybrids has opened the door to cars that run on a multitude of energy sources. Zero Pollution Motors has a car in the works that’s part electric, part pneumatic, and part gasoline powered. Here’s how it works: When parked, the car compresses a carbon-fiber […]

If you want your eco-friendliness to continue into the afterlife, don’t be duped into buying one of these so-called “environmentally sympathetic” coffins. Yes, making coffins out of 60% recycled paper is a nice gesture, but the other 40% is just wood, albeit “sustainable.” Aren’t most coffins made of “wood from sustainable forests” anyway? The only […]

Sounds like the dream situation of a lazy highschooler, not a calculated concept to reduce emissions and actually increase American productivity while increasing overall health and quality of life.
Aaron Newton from Groovygreen.com, presents a detailed list of 16 reasons why changing the standard American workweek from five days to four would be better for everyone. […]

Everything’s going freakin green these days. However some things, you’d have to think, would be given a pass, like things/events that celebrate decadence or violence. For example, would we expect bullfight promoters to go green? Or how bout “green” cockfights in which roosters are fed organic chicken feed, and events are lit with electricity from […]

Press Release: LOS ANGELES (July 15, 2008) – jungle [8], a Los Angeles-based leading brand strategy and graphic design agency, is pleased to learn their branding initiative for the Natural History Museum of Los Angeles’ “First Fridays” 2008 event series brought 6 consecutive months of maximum attendance, wrapping up the museum’s best selling season […]

Fine, go ahead and keep your colorful, chunky plastic pens and ugly canvas totes.
As long as I can keep my five-star dinner and “business” trip to Hawaii, I’m happy.
Essentially, that’s what every doctor is thinking when they hear about the recently passed Industry Code on Interactions with Health Care Professionals. The bill is designed to […]

Independent fast food chain in Moblie Alabama is flipping airplane and weapons makers, Boeing the “bird” in a local billboard advertising. Foosackly’s Chicken Fingers motivation was in reaction to the economic impact a halted contract had on the community, but we support any company that offers a certain finger to the makers of weapons. […]

After reading an article by James Chartrand entitled “What (bad) Cigarettes Can Teach You About (good) Branding.” As a former smoker born in 1978, I can attest that I loved Marlboros. Of all the tar, chemicals and tobacco junk permanently scarified into my lung tissue, I’d say Marlboro cigarettes contributed to most of it. Why […]

” Let’s not forget the planet is not at risk, it’s the people that inhabit it” says green marketing guru Jacqueline Ottman in an interview at the Sustainable Brands Conference earlier this year. Ottman touches on the motivations driving the green purchase and much more.

Also, we recommend reading the Six Big Lessons from Sustainable […]

While some procrastinate about the deliverables of a message because of its “shocking” contents, while the same ones judge, ban, discredit, boycott too quickly branding that is not conform to their values and identities, let me relativise by giving you another perception of an ad.
In a cartoon-like designed campaign series targeting the video-game generation, Burger […]