Articles, Conscious Thoughts, political activism

What. The. #%@*.

12.09.08 | Permalink | Comment?

If business hasn’t already ground to a halt due to this free-falling economic crisis, it surely is slowing rapidly in the waning weeks of 2008 and the imminent onslaught of the holiday season.  But just because none of us can afford to travel, buy gifts for our loved ones, or even ship the re-gifts we’ve [...]

Conscious Thoughts, green & environment, political activism

water, water nothing but water…

12.08.08 | Permalink | Comment?

Danced and sung by Gene Kelly, venerated by countries with a minimal hydrometry, covering 70% of the surface of the earth, water as the symbol of fertility, life is welcomed and praised everywhere but in …Venice.
What comes to mind when we see present time pictures of Venice is who could have guessed that the city [...]

Conscious Thoughts, green & environment, political activism, sustainability

the water war

12.07.08 | Permalink | Comment?

The anger started in Bolivia where the people felt stripped out of their “material inheritance and natural resources”, and will definitely soon inflame the world. It’s official now Europe is preparing to a massive attack on individual tap water consumption. Great Britain launched the offensive in proposing to tax the tap water upon the volume consumed. [...]

advertising, advertising industry, cause marketing, graphic design, online community, social activism

“If we knew how connected we are, how would that change everything?”

12.04.08 | Permalink | Comment?

This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees.
You will [...]

Conscious Thoughts

Magnifying Connections: creating an installation, episode 1

12.02.08 | Permalink | 2 Comments

Something about the chill in the air, a roaring fire, and some jolly ol’ holiday cheer that’s able to sink its holly under our skin and pull people together from all corners of the world. ‘Tis the season for connection. And, here at jungle [8], empowering connection is what we’re all about. [...]

Branded Adventures, Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy, cause marketing, online community, social activism, sustainability

“New Priorities for the Post-Agency Market”

11.25.08 | Permalink | 1 Comment

Here, at jungle [8], we speak from the perspective of the new business paradigm.  Where sustainability, conscientiousness, and honest tactics rise above all else.  And it’s nice to know that we’re not alone in our pursuit.  Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]

brand strategy

Twilight Madness

11.20.08 | Permalink | 1 Comment

As a rule, I aim to avoid fads. The world watches them come and go, and their relevance diminishes quickly. A fad by definition is a short-term event, but a fad has the potential to turn into a trend. A trend can remain popular for decades depending on how many industries it can positively affect. [...]

Branded Adventures, Design with Intelligence in Mind, brand experience, brand identity

A Fresh (Branded) Gmail Experience

11.20.08 | Permalink | Comment?

Yesterday, Google began its rolling release of the its newest novelty — Gmail themes! Hooray!
The customizable, personalized iGoogle pages have had themes for a while now, so extending Google’s already masterful grasp on theming to Gmail appears to be nothing short of a logical progression.  And, as all things Google usually are, Gmail themes are [...]

Branded Adventures, green & environment

Wear What We Were

11.18.08 | Permalink | Comment?

In its third year, the Junk to Funk fashion show has found a home in Portland. This is by no means a Hollywood, diamond encrusted, red carpet event. It is not a part of fashion week in New York. The designers showcased do not reside in the lap of exclusive fashion houses in Italy. Each [...]

advertising industry, brand identity, brand strategy

A Tale of Two Soups: Campbell’s v. Progresso

11.18.08 | Permalink | Comment?

Allow me to set the scene. The year is 2008.  The month, September.  The nation is on the precipice of Fall and only a few short months from – dun Dun DUNnNn — Winter.  Yes, Winter.  Or, as I’m sure all of you know it, Soup Season.  What better to drive away the bitter cold [...]

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