Branded Adventures Design with Intelligence in Mind jungle [8]
- 09.Dec
- Magnifying Connections: creating an installation, episode 2
We’re two days away from Digital Family Reunion. And the building process has commenced. Here, jungle [8] Designer Tuan is in the midst of early construction. Enjoy! To see where it all began, see Magnifying Connections: creating an installation, episode 1! UPDATE: Here’s another video for all of you! Me, drilling holes in styrofoam balls!
- 25.Nov
- “New Priorities for the Post-Agency Market”
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
- 20.Nov
- Twilight Madness
As a rule, I aim to avoid fads. The world watches them come and go, and their relevance diminishes quickly. A fad by definition is a short-term event, but a fad has the potential to turn into a trend. A trend can remain popular for decades depending on how many industries it can positively affect. [...]
Conscious Thoughts green & environment sustainability
- 21.May
- Micky D’s going green?
There are many things I think about when I think of McDonalds, and being green isn’t one of them. According to an article on Sustainable Life Media, McDonalds has released their green – sustainable best practices, with the urging that their customers vote for “best of the best”. The report apparently highlights over 80 best [...]
- 25.Apr
- The United States of the World
April the 2nd 2009, all the important players in the global economy were gathered in London for the 2009 summit. Aces in their sleeves, the 20 leaders reached an agreement to solve the international economical crisis by bailing out the world with a bill of one trillion dollars. Contrary to their initial assessments and our [...]
- 08.Feb
- Alarmist buzz for the bees
As a societal phenomenon, the western/wealthy countries advocate their environmental consciousness and take pride from spending ecologically. In spite of their efforts to reduce their footprint, to recycle in order to sustain the biomass, they feel powerless in contemplating the slow degradation of Earth. After the Creutzfeldt-Jakob disease, the bovine spongiform encephalopathy (“mad cow”) that [...]
Branded Adventures Design with Intelligence in Mind jungle [8]
- 09.Dec
- Magnifying Connections: creating an installation, episode 2
We’re two days away from Digital Family Reunion. And the building process has commenced. Here, jungle [8] Designer Tuan is in the midst of early construction. Enjoy! To see where it all began, see Magnifying Connections: creating an installation, episode 1! UPDATE: Here’s another video for all of you! Me, drilling holes in styrofoam balls!
- 04.Dec
- “If we knew how connected we are, how would that change everything?”
This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You [...]
- 20.Nov
- A Fresh (Branded) Gmail Experience
Yesterday, Google began its rolling release of the its newest novelty — Gmail themes! Hooray! The customizable, personalized iGoogle pages have had themes for a while now, so extending Google’s already masterful grasp on theming to Gmail appears to be nothing short of a logical progression. And, as all things Google usually are, Gmail themes [...]
Branded Adventures Design with Intelligence in Mind jungle [8]
- 09.Dec
- Magnifying Connections: creating an installation, episode 2
We’re two days away from Digital Family Reunion. And the building process has commenced. Here, jungle [8] Designer Tuan is in the midst of early construction. Enjoy! To see where it all began, see Magnifying Connections: creating an installation, episode 1! UPDATE: Here’s another video for all of you! Me, drilling holes in styrofoam balls!
- 29.Oct
- When “Plug-in” Rhymes with Green
Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers. Aligned with the desiderata of [...]
- 23.Sep
- Soup Assault. Another lunch at jungle [8]
It’s a busy week here at jungle [8] so the staff was forced to bring notebooks and binders to the lunch table today. What can we say, business as usual. Or at least that was the plan. Then someone busted out a glass of red, a couple glasses of white and it was over. Before [...]
Articles Conscious Thoughts political activism
- 09.Dec
- What. The. #%@*.
If business hasn’t already ground to a halt due to this free-falling economic crisis, it surely is slowing rapidly in the waning weeks of 2008 and the imminent onslaught of the holiday season. But just because none of us can afford to travel, buy gifts for our loved ones, or even ship the re-gifts we’ve [...]
- 05.Dec
- Web 2.0 – A Social Phenomenon
To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison. The [...]
- 02.Sep
- Consider the Cause.
Creating Value Through Cause Related Marketing Win, Win! Building brand value, creating meaningful relationships and serving a greater good. Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business [...]
Branded Adventures Design with Intelligence in Mind jungle [8]
- 09.Dec
- Magnifying Connections: creating an installation, episode 2
We’re two days away from Digital Family Reunion. And the building process has commenced. Here, jungle [8] Designer Tuan is in the midst of early construction. Enjoy! To see where it all began, see Magnifying Connections: creating an installation, episode 1! UPDATE: Here’s another video for all of you! Me, drilling holes in styrofoam balls!
- 25.Nov
- “New Priorities for the Post-Agency Market”
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
- 20.Nov
- Twilight Madness
As a rule, I aim to avoid fads. The world watches them come and go, and their relevance diminishes quickly. A fad by definition is a short-term event, but a fad has the potential to turn into a trend. A trend can remain popular for decades depending on how many industries it can positively affect. [...]
Branding Value
If you’ve ever met jungle [8]’s founder, Lainie Liberti (or heard her speak) you will know she often refers to something called “conscious branding”. You may have wondered what that means.
In the jungle, Conscious Branding is the foundation upon which we build value for your project. Our methodologies are based on the belief that “conscious brands” must evolve from your core principles, harmoniously transform into meaningful relationships and provide authentic value.
Branding Value principles do not focus on the “differentiation factor” like most traditional agencies. Instead, we uncover the unique truth driving your brand relationships and strengthen that experience through meaningful story-telling, socially relevant messages and intelligent design.
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Sited
- “New Priorities for the Post-Agency Market”
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
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