Design with Intelligence in Mind

big kids making baby steps aren’t cute

Fine, go ahead and keep your colorful, chunky plastic pens and ugly canvas totes.
As long as I can keep my five-star dinner and “business” trip to Hawaii, I’m happy.
Essentially, that’s what every doctor is thinking when they hear about the recently passed Industry Code on Interactions with Health Care Professionals. The bill is designed to […]

the re-crowned king

While some procrastinate about the deliverables of a message because of its “shocking” contents, while the same ones judge, ban, discredit, boycott too quickly branding that is not conform to their values and identities, let me relativise by giving you another perception of an ad.
In a cartoon-like designed campaign series targeting the video-game generation, Burger […]

it’s a dogs’ life.

A copywriters dream. When else can you start off copy from an ad with
“Should I sniff her butt?”
or how about:
“Why do I have to poop in public?”
or another favorite:
“I just spent three quarters of my day licking myself. ”
DDB Canada did a great job articulating what goes on inside a dog’s imagination with […]

Carlin concurs: junk the MPAA!

While jungle[8] reflected on the life and achievements of the late George Carlin in recent days, the subject of censorship was brought up. One of Carlin’s most memorable stand-up comedy routines—Dirty Words—challenged American society’s (and the FCC’s) puritanical censorship practices. The controversial bit (by early 70’s standards) illuminated the often hypocritical and contradictory practices of […]

An alternative take on tony schwartz

You may or may not have read the obituary of the late Tony Schwartz, who died Saturday, June 14 of this year. Credited by many as the father of fear-based political campaign advertising, and fear-based commercial advertising for his role in the creation of the infamous Daisy Ad, further examination of the man’s life and […]

Frederic J. Baur honored by his peers

Andy Warhol’s tomato soup can design revolutionized the world of Art and Advertising when it first smiled at a customer on the shelf of a grocery store. No one then imagined that Campbell’s destinity was sealed to Posterity.
Few years later, a very personalized, identifiable potatoe crisps container launched Pringles to perennity.  Its author Frederic J.Baur. […]

what do you get when you cross a dog with a camel?

….a jeep of course! These brilliantly designed ads come to us from BBDO Malaysia for Jeep. The series includes a husky dog intersecting with a camel, and a Bushman intersecting with an Eskimo. Wondering what kind of social implications this creative team pondered for the later.

Brilliant art direction, nonetheless.
Credits:
Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: […]

the new wheel

More than 5,000 years after the invention of the wheel, Dutch artist Theo Jansen gives us a new wheel, and one that can walk on sand. Anyone that has tried to ride their bicycle on the beach knows the basic wheel can have it’s serious drawbacks.
The artist’s amazing moving sculptures are made of hollow tubes, […]

is it rum or sex for sale?

There’s the saying, “sex sells”. It’s true, advertisers pick beautiful bodies to drape across their products, or drape their products across. They put beautiful faces with sly smiles on brochures to sell anything from health insurance to copper plumbing, industries where the quality of the service is in no way actually affected by the provider’s […]

get conscious or get left behind

As society becomes more socially conscious, we’ve been using our power as consumers to demand businesses get involved too. Businesses are responding to the current generation’s preparedness to either reward or punish companies based on their socially-conscious positions, and it shows. Businesses were spending over $100 million on cause marketing in 1990, and this year […]