advertising
eat or tattoo your logo?
By lainie at 15 July, 2008, 6:58 pm
We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers. Stickers are fun, but what if the logo couldn’t be [...]
the re-crowned king
By lainie at 9 July, 2008, 12:58 pm
While some procrastinate about the deliverables of a message because of its “shocking” contents, while the same ones judge, ban, discredit, boycott too quickly branding that is not conform to their values and identities, let me relativise by giving you another perception of an ad. In a cartoon-like designed campaign series targeting the video-game generation, [...]
it’s a dogs’ life.
By lainie at 8 July, 2008, 11:03 am
A copywriters dream. When else can you start off copy from an ad with “Should I sniff her butt?” or how about: “Why do I have to poop in public?” or another favorite: “I just spent three quarters of my day licking myself. ” DDB Canada did a great job articulating what goes on inside [...]
An alternative take on tony schwartz
By lainie at 19 June, 2008, 2:52 pm
You may or may not have read the obituary of the late Tony Schwartz, who died Saturday, June 14 of this year. Credited by many as the father of fear-based political campaign advertising, and fear-based commercial advertising for his role in the creation of the infamous Daisy Ad, further examination of the man’s life and [...]
Frederic J. Baur honored by his peers
By lainie at 19 June, 2008, 10:31 am
Andy Warhol’s tomato soup can design revolutionized the world of Art and Advertising when it first smiled at a customer on the shelf of a grocery store. No one then imagined that Campbell’s destinity was sealed to Posterity. Few years later, a very personalized, identifiable potatoe crisps container launched Pringles to perennity. Its author Frederic [...]
what do you get when you cross a dog with a camel?
By lainie at 18 June, 2008, 4:34 pm
….a jeep of course! These brilliantly designed ads come to us from BBDO Malaysia for Jeep. The series includes a husky dog intersecting with a camel, and a Bushman intersecting with an Eskimo. Wondering what kind of social implications this creative team pondered for the later. Brilliant art direction, nonetheless. Credits: Advertising Agency: BBDO Proximity, [...]
is it rum or sex for sale?
By lainie at 12 June, 2008, 4:43 pm
There’s the saying, “sex sells”. It’s true, advertisers pick beautiful bodies to drape across their products, or drape their products across. They put beautiful faces with sly smiles on brochures to sell anything from health insurance to copper plumbing, industries where the quality of the service is in no way actually affected by the provider’s [...]
get conscious or get left behind
By lainie at 10 June, 2008, 5:47 pm
As society becomes more socially conscious, we’ve been using our power as consumers to demand businesses get involved too. Businesses are responding to the current generation’s preparedness to either reward or punish companies based on their socially-conscious positions, and it shows. Businesses were spending over $100 million on cause marketing in 1990, and this year [...]
that billboard might be looking at you
By lainie at 3 June, 2008, 4:38 pm
You’re walking down the street, coffee in hand, and glance over at a billboard as you pass. Better check your make-up and hair first, because that billboard might be looking back at you. Cameras hidden in digital billboards have been used in Europe and China for marketing purposes for years, and are now being tried [...]
Code Blue or Code Bro?
By lainie at 29 May, 2008, 7:05 pm
More and more companies are targeting social networking scenes as the new media with which to launch their new ad campaigns, and Coors Brewing Company is one of the most recent to jump on the boat. The Code Blue! Campaign highlights the labeling’s new feature, a picture of white mountains that turn blue when the [...]
