advertising
Feeling Good is the New Shock Value
By lainie at 31 December, 2011, 1:02 pm
By now, we’re all familiar with the side-effects of negative advertising campaigns – overwraught information control, nationwide health problems, stereotyping, the list goes on. In fact, we know more about the effects of negative advertising than about the effects of, for lack of a better word, “Lovertising.” However, psychological studies have proven the advantages of [...]
“If we knew how connected we are, how would that change everything?”
By lainie at 4 December, 2008, 1:56 pm
This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You [...]
When “Plug-in” Rhymes with Green
By lainie at 29 October, 2008, 3:26 pm
Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers. Aligned with the desiderata of [...]
In-authentically Brazilian
By lainie at 16 October, 2008, 6:34 pm
It was last June when we saw our first Cabana Cachaca ad, and triggering our first blog in response. The dramatic black and white ad features the model’s completely bare ass as the centerpiece, making it a startling ad to find in a magazine that featured a child star on the cover. Since then, the [...]
Well, color me [insert emotional trigger here]
By lainie at 8 October, 2008, 3:00 pm
It’s time to talk about color, or, for our audience across the pond, colour. Color: the derivation of those primary pigments red, yellow, and blue and made visible due to the light receptors in our ocular apparatus discerning the reflection and refraction of the color spectrum’s various visible wavelengths. But more simply — color is [...]
Something’s going on in Silver Lake and Echo Park. Plastered on that is.
By lainie at 23 September, 2008, 12:45 pm
Everyone’s seen the Barack Obama screen prints by Shepard Fairey, right? The ones that were enthusiastically waved by supporters at the DNC; the ones that were on the back cover of Wide-Eyed, and included in several other publications, for four months; the ones by the same artist of the Obey Giant fame? Well there’s a [...]
Hits and Misses in High-End Branding
By lainie at 4 September, 2008, 6:14 pm
At first glance, it looks like an image straight out of Time Magazine: a toothless old woman holds a small child in her arms as she walks down a crowded street in India. Just another photo spread on world poverty, right? Wrong. The image is from a recent photoshoot from the September issue of Vogue [...]
making money on women’s fear
By lainie at 2 September, 2008, 7:58 pm
If you’re female, and have watched TV within the past year, or gone to see the recent Sex and the City movie, you’ve most likely been urged to get a new vaccine called Gardasil, marking the first time most of us experienced being targeted by a drug company when sitting in a movie theater. Pharmaceutical [...]
green bus stops
By lainie at 21 August, 2008, 1:35 pm
Leave it to the Sunshine state to use solar power to fuel a collaboration between outdoor ad company Fuel Outdoor, and Miami’s Metro line. Under a new agreement, Fuel is harnessing the state’s most prolific but chronically under-used resource to give the city 600 new bus stops for free. Metro users will get shelter them [...]
What if we used only what we needed?
By lainie at 12 August, 2008, 4:32 pm
No excess. No waste. This is the message the Denver Water Council want you to remember as it pertains to your water usage. Great ad campaign by Sukle Advertising & Design in Denver Colorado. (Hey, isn’t that right by the Rockies? ) + Great many executions.. Yeah, got the point. Found: this much water each [...]
