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Design with Intelligence in Mind

• Design with Intelligence in Mind

  Cracking the Product Development Code

  07.22.08 | Permalink | 2 Comments

  Brilliant video on the process of creating a product. Sometimes things are over thought, here’s a clear example of too many “creatives” and not enough common sense. Funny, nevertheless.

• Branded Adventures, brand strategy, graphic design

  “Me too, me too!”, ie Tagalong brands.

  07.17.08 | Permalink | Comment?

  Creating a powerfully-branded product is hard, and more often than not, the success of a certain product is followed by a tide of poorly-designed, copy-cat products literally rushed onto the market and resembling something designed by someone’s perpetually high, video game-playing, jobless younger brother.
  Now, we understand young Jimmy needs to make an extra buck so […]

• Branded Adventures, advertising, advertising industry, brand experience, brand identity

  eat or tattoo your logo?

  07.15.08 | Permalink | Comment?

  We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers.
  Stickers are fun, but what if the logo couldn’t be removed […]

• Conscious Thoughts, cause marketing, politics and design

  big kids making baby steps aren’t cute

  07.10.08 | Permalink | Comment?

  Fine, go ahead and keep your colorful, chunky plastic pens and ugly canvas totes.
  As long as I can keep my five-star dinner and “business” trip to Hawaii, I’m happy.
  Essentially, that’s what every doctor is thinking when they hear about the recently passed Industry Code on Interactions with Health Care Professionals. The bill is designed to […]

• advertising, advertising industry, brand strategy

  the re-crowned king

  07.09.08 | Permalink | Comment?

  While some procrastinate about the deliverables of a message because of its “shocking” contents, while the same ones judge, ban, discredit, boycott too quickly branding that is not conform to their values and identities, let me relativise by giving you another perception of an ad.
  In a cartoon-like designed campaign series targeting the video-game generation, Burger […]

• advertising

  it’s a dogs’ life.

  07.08.08 | Permalink | Comment?

  A copywriters dream. When else can you start off copy from an ad with
  “Should I sniff her butt?”
  or how about:
  “Why do I have to poop in public?”
  or another favorite:
  “I just spent three quarters of my day licking myself. ”
  DDB Canada did a great job articulating what goes on inside a dog’s imagination with […]

• Conscious Thoughts, politics and design

  Carlin concurs: junk the MPAA!

  07.02.08 | Permalink | Comment?

  While jungle[8] reflected on the life and achievements of the late George Carlin in recent days, the subject of censorship was brought up. One of Carlin’s most memorable stand-up comedy routines—Dirty Words—challenged American society’s (and the FCC’s) puritanical censorship practices. The controversial bit (by early 70’s standards) illuminated the often hypocritical and contradictory practices of […]

• advertising

  An alternative take on tony schwartz

  06.19.08 | Permalink | Comment?

  You may or may not have read the obituary of the late Tony Schwartz, who died Saturday, June 14 of this year. Credited by many as the father of fear-based political campaign advertising, and fear-based commercial advertising for his role in the creation of the infamous Daisy Ad, further examination of the man’s life and […]

• Conscious Thoughts, Design with Intelligence in Mind, advertising, fine art

  Frederic J. Baur honored by his peers

  06.19.08 | Permalink | 1 Comment

  Andy Warhol’s tomato soup can design revolutionized the world of Art and Advertising when it first smiled at a customer on the shelf of a grocery store. No one then imagined that Campbell’s destinity was sealed to Posterity.
  Few years later, a very personalized, identifiable potatoe crisps container launched Pringles to perennity.  Its author Frederic J.Baur. […]

• advertising

  what do you get when you cross a dog with a camel?

  06.18.08 | Permalink | 3 Comments

  ….a jeep of course! These brilliantly designed ads come to us from BBDO Malaysia for Jeep. The series includes a husky dog intersecting with a camel, and a Bushman intersecting with an Eskimo. Wondering what kind of social implications this creative team pondered for the later.

  Brilliant art direction, nonetheless.
  Credits:
  Advertising Agency: BBDO Proximity, Malaysia
  Executive Creative Director: […]

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jungle [8]

Branded adventures in and out of the jungle.

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• designing human transformation through persuasion?
• Cracking the Product Development Code
• “Me too, me too!”, ie Tagalong brands.
• Authentic Marketing: Continuing the Conversation Through Social Media
• no body walks in LA

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