sustainability

HUMANS: The REAL endangered species

” Let’s not forget the planet is not at risk, it’s the people that inhabit it” says green marketing guru Jacqueline Ottman in an interview at the Sustainable Brands Conference earlier this year. Ottman touches on the motivations driving the green purchase and much more.

Also, we recommend reading the Six Big Lessons from Sustainable […]

In eco-promises, eco-confusions?

In your, our confusion to find the right path for eco-promises (don’t loose the North!), the Forum for the Future associated to Business For Social Responsibility propose you, us to elude the problem by allowing them to be your, our compass in this maze of information or misinformation.
If your status is a start-up or a […]

green carpet for sustainability

Since 2006 Graham Greene has a voice. What am I talking about Green has its voice. The Green Awards prides itself on unrolling the green carpet to creative corporations by awarding them prices for endorsing social responsability, for echoing sustainability, for raising awareness on green issues.
For 2008, the Green Awards selected a large scope of […]

our world redefined

Oil depletion is a fact in worldwide collective minds (we’re paying now the price for decades of energy waste). Energy search as a result encompasses either to wage wars on oil possessors (Iraq, Iran) in the name of their fundamentalist religious belief, either to challenge the cells of our “brains” to implement an efficient, viable, […]

the new wheel

More than 5,000 years after the invention of the wheel, Dutch artist Theo Jansen gives us a new wheel, and one that can walk on sand. Anyone that has tried to ride their bicycle on the beach knows the basic wheel can have it’s serious drawbacks.
The artist’s amazing moving sculptures are made of hollow tubes, […]

2009 a Big Year For Eco-Cars

Many of us currently own cars considered economical back in the days of 2-dollar-a-gallon gas, that are now certified gas guzzlers. In order to avoid bankruptcy, the urge to rid oneself of the burden is tremendous. Filling its place with a leased Toyota Prius, or Honda Civic Hybrid is highly tempting. Please minimize your mileage […]

green guerilla warfare

Think you’re being green by eating organic, imported produce, or drinking fair-trade coffee grown thousands of miles away? If an Extreme Green Guerilla saw your meal he/she would laugh, then probably kill you, so your carbon output would stop, since you didn’t appear able to decrease it yourself.
No, these guerillas are not from Central […]

Fish sticks and plastic for dinner

Last night I was flipping through an old issue of Vice and unexpectedly found myself lost in the graphic documentation of the Garbage Island in the Pacific Gyre, located 1,000 miles off the California coast, half-way to Hawaii. The Garbage Island isn’t really an island, it’s a loose collection of floating debris that’s been washed […]

global food crisis

Amidst the firestorm of bad press over the global food crisis, the US government is having another DOH! moment, that is, another negative side effect of government policy has slapped us in the face. This side-effect, like others in recent years, was OBVIOUS and should have been expected if anyone took a few moments to […]

The path of origin.

In yesterday’s news, President Bush made a special appearance on the hit game show, “Deal or No Deal.” Rolling a pre-taped message to wish good luck to a US Iraq veteran, Bush pushes a joke to Howie Mandell, the show’s host, ” Howie, I don’t know if you’re free to come to Washington anytime soon […]