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sustainability

• Conscious Thoughts, green & environment, sustainability

  boreas is blowing…

  07.23.08 | Permalink | Comment?

  As we refer to pharaonic constructions, barrages evoke the human supremacy over Nature in channeling million cubes of water, Abington as an example of human achievements will witness from 2009 to 2011 a drastic change of its natural landscape. The Scottish and Southern Energy decided symbiotically to tame Boreas (god of the north wind in […]

• Conscious Thoughts, green & environment, sustainability

  the “tungstin” bullet

  07.23.08 | Permalink | Comment?

  Famous for its camouflage-green branding, the U.S. army is adopting a new nuance of green “the environmental green” to represent its corporation. As they trumpet their enrolling in the environmental consciousness world on their websites, let’s see whether sustainability will only be a concept!
  Since the Europeans launched the initiative to “go green”, the choice not […]

• sustainability

  no body walks in LA

  07.17.08 | Permalink | Comment?

  …of course not, because it’s not “walkable” like our northern neighbor, San Francisco. SF bay scored a whopping 86 out of a possible 100 according to rankings released today by WalkScore.com, a service designed to help those seeking a less automobile-dependent life. According to the SF Gate:

  San Francisco scored an 86 out of […]

• Conscious Thoughts, green & environment, sustainability

  4-Day work week?

  07.15.08 | Permalink | Comment?

  Sounds like the dream situation of a lazy highschooler, not a calculated concept to reduce emissions and actually increase American productivity while increasing overall health and quality of life.
  Aaron Newton from Groovygreen.com, presents a detailed list of 16 reasons why changing the standard American workweek from five days to four would be better for everyone. […]

• Branded Adventures, sustainability

  HUMANS: The REAL endangered species

  07.09.08 | Permalink | Comment?

  ” Let’s not forget the planet is not at risk, it’s the people that inhabit it” says green marketing guru Jacqueline Ottman in an interview at the Sustainable Brands Conference earlier this year. Ottman touches on the motivations driving the green purchase and much more.

  Also, we recommend reading the Six Big Lessons from Sustainable […]

• Conscious Thoughts, green & environment, sustainability

  In eco-promises, eco-confusions?

  07.02.08 | Permalink | Comment?

  In your, our confusion to find the right path for eco-promises (don’t loose the North!), the Forum for the Future associated to Business For Social Responsibility propose you, us to elude the problem by allowing them to be your, our compass in this maze of information or misinformation.
  If your status is a start-up or a […]

• Branded Adventures, Conscious Thoughts, brand strategy, green & environment, sustainability

  green carpet for sustainability

  06.25.08 | Permalink | Comment?

  Since 2006 Graham Greene has a voice. What am I talking about Green has its voice. The Green Awards prides itself on unrolling the green carpet to creative corporations by awarding them prices for endorsing social responsability, for echoing sustainability, for raising awareness on green issues.
  For 2008, the Green Awards selected a large scope of […]

• Conscious Thoughts, green & environment, sustainability

  our world redefined

  06.18.08 | Permalink | 1 Comment

  Oil depletion is a fact in worldwide collective minds (we’re paying now the price for decades of energy waste). Energy search as a result encompasses either to wage wars on oil possessors (Iraq, Iran) in the name of their fundamentalist religious belief, either to challenge the cells of our “brains” to implement an efficient, viable, […]

• fine art, performance art, sustainability

  the new wheel

  06.17.08 | Permalink | Comment?

  More than 5,000 years after the invention of the wheel, Dutch artist Theo Jansen gives us a new wheel, and one that can walk on sand. Anyone that has tried to ride their bicycle on the beach knows the basic wheel can have it’s serious drawbacks.
  The artist’s amazing moving sculptures are made of hollow tubes, […]

• green & environment, sustainability

  2009 a Big Year For Eco-Cars

  06.04.08 | Permalink | 3 Comments

  Many of us currently own cars considered economical back in the days of 2-dollar-a-gallon gas, that are now certified gas guzzlers. In order to avoid bankruptcy, the urge to rid oneself of the burden is tremendous. Filling its place with a leased Toyota Prius, or Honda Civic Hybrid is highly tempting. Please minimize your mileage […]

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