sustainability
project 10 to the 100th
By lainie at 2 October, 2008, 11:37 am
Google, the billion dollar corporation whose many hands are steeped in everything the far-reaching tubes of the internet have to offer, has something new for all of us. And by all of us, I mean the entirety of the world. Google has, since its conception by co-founders Sergey Brin and Larry Page, positioned itself as [...]
Why it’s hip to live in a box.
By lainie at 24 September, 2008, 2:37 pm
Most of us dream about white picket fences, lush yards and two-car garages. Why not? Barbeques on the weekend, a place for the dog to run around and a spare bedroom for guests. But the reality is, as the population of the Earth increases our cities become more crowded. So to achieve the dream home [...]
when going green loses to saving green
By lainie at 18 September, 2008, 3:47 pm
There’s no I in team unless that team happens to fail. Then it’s all Is. Not sure if you’ve heard, but, well — we’ve got quite the tumult crashing through our economy at the moment. It’s already ravaged Lehman Brothers, Bank of America has purchased Merrill Lynch, and AIG has been bailed out by (whom [...]
green is beautiful
By lainie at 10 September, 2008, 3:49 pm
Once again (and surely not the last) Northern California has been inspired by Oregon innovated in eco-consciousness. Even if the subject -greening- has not been exhausted and tend to be unfortunately rebarbative to the ear of the consumer, Portland has decided to be green therefore beautiful from head to toe. Usually we utilize the environment [...]
Worm Poo is their bread and butter
By lainie at 9 September, 2008, 4:53 pm
Back in 2001, two Princeton students wanted to create a product with not only zero, but negative environmental impact. And unlike most eco-friendly product manufacturers, the two didn’t want to pass the higher costs of manufacturing a green product on to the consumer through higher price tags. And it still needed to make a profit. [...]
bottled water is the world’s biggest scam
By lainie at 2 September, 2008, 2:35 pm
How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying [...]
A Greener Concert.
By lainie at 26 August, 2008, 1:55 pm
- A long list of concerts spanning the globe. Check. – Countless plane tickets. Check. – multiple Semi trucks filled with equipment. Check. – Large Lighting and Sound arrays that consume thousands of Amps of power. Check. – thousands of rabid fans each with their own vehicles driving up to several hours to the venue. [...]
needy hands are better than landfills
By lainie at 19 August, 2008, 7:43 pm
The Sunday afternoon shadows are falling across your front yard, and you’re staring at the mounds of stuff your garage sale’s best efforts didn’t eliminate. Next step: a quick trip to Goodwill, then the dumpster, right? It’s Monday morning at the office, and you’re standing in front of a large pile of old monitors and [...]
a gap in the sustainability concept
By lainie at 13 August, 2008, 3:25 pm
Marketing companies are scampering through the land of sustainability searching for the golden ticket to provide that magical message for the marketing blurbs placed their green designed products. The difficulty, according to Sustainable Minds, mainly falls within impossibility to define “green” and to quantify and measure sustainability. Therein lies the challenge of bringing viable solutions [...]
Drop the stick, dangle the carrot
By lainie at 7 August, 2008, 4:27 pm
Carrots: the new weapon of choice for eco-conscious consumers. What’s one to do in the fight against the Big Bad Corporation? According to Carrotmob, the answer is not in more boycotts, petitions, or even legislation, but rather to create incentives (“carrots” – get it?) for corporations to be more eco-friendly. And that’s by hitting ‘em [...]
