social activism
a mall as a roof
By lainie at 28 August, 2008, 12:55 pm
It could have been a Hollywood remake of 2000′s “Where the Heart Is” but Destiny chose a different fate for Michael Townsend and Adriana Yoto’s. Ahhh … the irresistable lure of the media spotlight. As leading roles in this unusual social tale, this couple reached fame when local media discovered that our unwilling (?) revolutionists [...]
leave it to americans to make eating competitive
By lainie at 26 August, 2008, 2:07 pm
The Food Network recently announced their new series “Eat the Clock”, a reality show similar to “The Amazing Race”, where teams of contestants race from restaurant to restaurant, gathering clues and consuming meals at local LA hotspots. While the Food Network says their show doesn’t emphasize frantic face-stuffing, like Spike TV and ESPN’s competitive eating [...]
flipping Boeing the “bird”
By lainie at 10 July, 2008, 12:22 pm
Independent fast food chain in Moblie Alabama is flipping airplane and weapons makers, Boeing the “bird” in a local billboard advertising. Foosackly’s Chicken Fingers motivation was in reaction to the economic impact a halted contract had on the community, but we support any company that offers a certain finger to the makers of weapons. Great [...]
what’s up doc?
By lainie at 6 July, 2008, 4:24 pm
As Michael Moore’s movie “Sicko” decorticates impartially the U.S. general health state, the diagnosis as the head of the health department checks its pulse, is alarming. The USA suffers from an internal hemorrhage. As pharmaceutical companies monopolize the drug market (with the most diversified scope of molecules) by imposing ludicrous prices, as insurance companies apply the [...]
The challange of PSA advertising.
By lainie at 2 July, 2008, 6:40 pm
In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live in an age of instantaneous gratification so when it comes to ads unless they grab [...]
nigeria burning…
By lainie at 2 July, 2008, 4:42 pm
In the last Opec Summit the Saudi monarch King Abdullah distinguished himself by accusing the Western oil consumers of the sudden surge in prices. He argued that tax policies, oil speculations and the constant decline of the dollar are the principal cause. As the Arabian peninsula submits to the Bush administration pressures by increasing its [...]
the kiss of death
By lainie at 25 June, 2008, 12:59 pm
In the country that celebrated, glorified the sense of humor and creativity, prude and devote eyes decided that Heinz last ad was “inappropriate” for “children”, and censored it. In reaction to this extremist “feed back” (only 202 people raised their voices, far from representing the majority!), Heinz under pressure cowardly pulled the ad from the [...]
autopsy of a crime
By lainie at 23 June, 2008, 10:59 am
Police and its scientific investigators usually agree that most crimes are either motivated by passion, power or money. An autopsy of a crime revealed that once again, the latter explanation triumphed. Her closest friends in the international scene always celebrated her strong will for independence, her steady micro and macro-economical anchorage. Did it make others [...]
the UN united for nations to rise?
By lainie at 12 June, 2008, 4:58 pm
Social media marketing is “in vogue” as “the” medium to communicate companies’ core messages and values. As any influential brand-named companies, the UN under the authority of Ban Ki-moon (former diplomat) jumped in the band wagon by asking Rajiv Dingra, founder and executive of WATConsult to implement their Millennium Campaign which audacious ambition is to [...]
get conscious or get left behind
By lainie at 10 June, 2008, 5:47 pm
As society becomes more socially conscious, we’ve been using our power as consumers to demand businesses get involved too. Businesses are responding to the current generation’s preparedness to either reward or punish companies based on their socially-conscious positions, and it shows. Businesses were spending over $100 million on cause marketing in 1990, and this year [...]
