social activism
It’s Not Easy Being Green
By lainie at 4 November, 2011, 1:13 pm
Gather ’round everyone, take a seat and put on your listening caps (in my case, a smart looking technicolor beanie, complete with propeller). Sure, green is a wonderful color and an easy bandwagon to jump on; but it’s not easy being green. I’m not talking Kermit here, or even Oscar for that matter (although his [...]
“If we knew how connected we are, how would that change everything?”
By lainie at 4 December, 2008, 1:56 pm
This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You [...]
“New Priorities for the Post-Agency Market”
By lainie at 25 November, 2008, 1:29 pm
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
Brand: Obama
By lainie at 30 October, 2008, 4:16 pm
November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching. We’ve little over five days – yes, five days – until what may very well be one of the most important, far-reaching elections of the majority of our lives. So, with only five days left, everything [...]
The Creative Minds at jungle [8] Aim to Change the World.
By lainie at 16 October, 2008, 11:56 am
Fitting the world into a box: Branding “collaboration” to enable first-of-its-kind global alliance LOS ANGELES (October, 2008)- The creative minds at jungle [8] aim to change the world. Social, economic, and environmental movements beat the heart of jungle [8]. It goes without saying that when it came to branding something as paramount as the unified [...]
Pepsico Disloyal Strategy
By lainie at 15 October, 2008, 3:21 pm
Americans systematically swallow and digest 600 bottles of cola per capita annually, while the cola leaders brand American culture worldwide. Indra Nooyi proudly reveals to a NY Times reporter that her breakfast consists of a bowl of cereal and a glass of orange juice. So… Perhaps her candor is intentional in order to bolster a [...]
Share the cause @ Causecast.org
By lainie at 7 October, 2008, 6:11 pm
You’ve got these ideals in mind. The bottom line is you want to help. You would think that having decided to volunteer your time, energy, and devotion would have been the hardest part. Harder still, is where to begin. Helping the world is not a one-person job. How about a whole global community on your [...]
project 10 to the 100th
By lainie at 2 October, 2008, 11:37 am
Google, the billion dollar corporation whose many hands are steeped in everything the far-reaching tubes of the internet have to offer, has something new for all of us. And by all of us, I mean the entirety of the world. Google has, since its conception by co-founders Sergey Brin and Larry Page, positioned itself as [...]
brands on sale!
By lainie at 24 September, 2008, 1:48 pm
It’s official now, the new niche to carve targeting the masculine gender lines, products is… to sexually charge the product! No more effervescent brainstorming on a future catch-eye design, no more competing emulation around a memorable tag line, after Ford, unknown Cachaca, Gillette as other non creative brands decided to take the easy road to [...]
making money on women’s fear
By lainie at 2 September, 2008, 7:58 pm
If you’re female, and have watched TV within the past year, or gone to see the recent Sex and the City movie, you’ve most likely been urged to get a new vaccine called Gardasil, marking the first time most of us experienced being targeted by a drug company when sitting in a movie theater. Pharmaceutical [...]
