In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live in an age of instantaneous gratification so when it comes to ads unless they […]
In the last Opec Summit the Saudi monarch King Abdullah distinguished himself by accusing the Western oil consumers of the sudden surge in prices. He argued that tax policies, oil speculations and the constant decline of the dollar are the principal cause.
As the Arabian peninsula submits to the Bush administration pressures by increasing its production […]
In the country that celebrated, glorified the sense of humor and creativity, prude and devote eyes decided that Heinz last ad was “inappropriate” for “children”, and censored it.
In reaction to this extremist “feed back” (only 202 people raised their voices, far from representing the majority!), Heinz under pressure cowardly pulled the ad from the British […]
Police and its scientific investigators usually agree that most crimes are either motivated by passion, power or money. An autopsy of a crime revealed that once again, the latter explanation triumphed.
Her closest friends in the international scene always celebrated her strong will for independence, her steady micro and macro-economical anchorage. Did it make others envious? […]
Social media marketing is “in vogue” as “the” medium to communicate companies’ core messages and values.
As any influential brand-named companies, the UN under the authority of Ban Ki-moon (former diplomat) jumped in the band wagon by asking Rajiv Dingra, founder and executive of WATConsult to implement their Millennium Campaign which audacious ambition is to eradicate […]
Jungle[8] is of the opinion all businesses in the years to come will revolve around sustainability and social causes, as well as profit. Evidence of this burgeoning trend can be seen everywhere—environmental stewardship and greenness, or at least pretending to embrace such values is almost mandatory these days. But what about important social causes? Israel-based […]
“We the people of the United States, in order to form perfect Union…insure domestic Tranquility, provide for the common defense…and secure the blessings of Liberty…” will (be) implement(ed) the RFID Technology.
Already implanted universally in our societies, the chip is omnipresent in our daily lives. From Portugal to Honk-Kong, from Montreal to New Dehli, the discreet […]
Well it’s about time. For the longest time, Californians were free to choose from over 20 different options for breakfast cereal at any given supermarket, but only one option as to the gender they could marry.
Today the California Supreme Court finally responded to the millions of voices advocating gay and lesbian rights, and overturned the […]
Perusing the Coors Brewing Company’s homepage reveals the words “Around here the best spots are located between perfect and just right. Like Adolph Coors brewery. It’s the only place with water worthy of his beer. Since 1873, it’s been brewed with rocky mountain water. And as long as it flows, so does the legend.” Next […]
With a net income of $ 40 billion, with sales superior to $ 404 billion, 2007 was a very good year for the commodity, for Exxon Mobil and the oil cartel.
When the price of a gallon of gasoline keeps following exponentially the price of the barrel, it doesn’t justify the profit margin achieved by the […]