online community
“If we knew how connected we are, how would that change everything?”
By lainie at 4 December, 2008, 1:56 pm
This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You [...]
“New Priorities for the Post-Agency Market”
By lainie at 25 November, 2008, 1:29 pm
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
When Races, Cultures, Religions Don’t Have Boundaries…
By lainie at 5 November, 2008, 4:54 pm
…With the supremacy of the internet, it is commonly called online communities. As filtered information, news, people’s suffering reach western societies through the cathodic tube of our TV sets, of our PC or Mac screens, we still digest our last meal and gently sleep in Morpheus’ arms. So far whatever front is attacked in the [...]
Brand: Obama
By lainie at 30 October, 2008, 4:16 pm
November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching. We’ve little over five days – yes, five days – until what may very well be one of the most important, far-reaching elections of the majority of our lives. So, with only five days left, everything [...]
The Community of Your Brand…
By lainie at 16 October, 2008, 4:19 pm
Community is the most important leveraging point for any brand. Having a loyal, evangelical, earnest group following one’s brand provides a far-reaching, surrogate sales force working on behalf of the brand – yet as a member of the community. But to garner such a following, first the brand itself must become an active contributor to [...]
project 10 to the 100th
By lainie at 2 October, 2008, 11:37 am
Google, the billion dollar corporation whose many hands are steeped in everything the far-reaching tubes of the internet have to offer, has something new for all of us. And by all of us, I mean the entirety of the world. Google has, since its conception by co-founders Sergey Brin and Larry Page, positioned itself as [...]
needy hands are better than landfills
By lainie at 19 August, 2008, 7:43 pm
The Sunday afternoon shadows are falling across your front yard, and you’re staring at the mounds of stuff your garage sale’s best efforts didn’t eliminate. Next step: a quick trip to Goodwill, then the dumpster, right? It’s Monday morning at the office, and you’re standing in front of a large pile of old monitors and [...]
will tweet for treats
By lainie at 7 August, 2008, 8:35 pm
Just like high-school-age adolescents, businesses crave being the center of everyone’s conversation, especially within online communities. Advertising is basically a way to make more people think and talk about you in a positive way, more of the time. So the steady influx of business and corporate presences into social media networks is no surprise. They’re [...]
LA’s Very Own Pay-it-Forward
By lainie at 7 August, 2008, 11:48 am
Los Angeles is a city where people are hesitant to even talk to one another – let alone water houseplants, offer free private cooking lessons, or teach Photoshop to complete strangers. And yet Echo Park Time Bank, an online community where members exchange and barter services to complete strangers, could very well be the closest [...]
Authentic Marketing: Continuing the Conversation Through Social Media
By lainie at 17 July, 2008, 1:11 pm
Everywhere you turn, the topic of Social Media Marketing dominates the blogosphere. Conversation marketing, authentic connections between brands and customers and relationship building. Today, Sustainable Life Media published on their blog 5 really good tips on How to Make Green Social Networks Work for Your Brand. Highlights include: 1. Create branded profiles and start groups [...]
