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green & environment

• Conscious Thoughts, advertising industry, green & environment, political activism

  McCain blows a lot of hot air on wind energy

  08.26.08 | Permalink | Comment?

  Presidential hopefuls are notorious for making promises they can’t keep. So what makes Republican candidate John McCain any different from other elected officials who have jumped on the environmentally-correct bandwagon?
  Let’s just say that if you’re going to be disingenuous about supporting tax breaks for solar and wind power, at least be smart enough to realize […]

• advertising, advertising industry, green & environment

  green bus stops

  08.21.08 | Permalink | 2 Comments

  Leave it to the Sunshine state to use solar power to fuel a collaboration between outdoor ad company Fuel Outdoor, and Miami’s Metro line. Under a new agreement, Fuel is harnessing the state’s most prolific but chronically under-used resource to give the city 600 new bus stops for free. Metro users will get shelter them […]

• graphic design, green & environment, online community, sustainability

  needy hands are better than landfills

  08.19.08 | Permalink | Comment?

  The Sunday afternoon shadows are falling across your front yard, and you’re staring at the mounds of stuff your garage sale’s best efforts didn’t eliminate. Next step:  a quick trip to Goodwill, then the dumpster, right?
  It’s Monday morning at the office, and you’re standing in front of a large pile of old monitors and telephones, […]

• Conscious Thoughts, cause marketing, green & environment

  Selling Climate Change

  08.19.08 | Permalink | Comment?

  Corporate America and the nonprofit community are merging Together for the greater good - and what cause could be more worthy than combating climate change?
  Together is the most progressive effort yet by businesses to directly link their environmental campaigns to the products and services they put out. The site pairs ideas on how to fight […]

• Conscious Thoughts, green & environment, sustainability

  a gap in the sustainability concept

  08.13.08 | Permalink | Comment?

  Marketing companies are scampering through the land of sustainability searching for the golden ticket to provide that magical message for the marketing blurbs placed their green designed products. The difficulty, according to Sustainable  Minds, mainly falls within impossibility to define “green” and to quantify and measure sustainability. Therein lies the challenge of […]

• Branded Adventures, Design with Intelligence in Mind, brand experience, brand strategy, green & environment

  did that laundry detergent just hit on me??

  08.12.08 | Permalink | 1 Comment

  I’m not used to lines like “I Promise I’ll be Gentle”, or “I Care About You, Baby” when strolling through the home cleaning product section at my local super market. Especially not when coming from the cleaning supplies themselves. A laundry detergent whispering sweet nothings like, “I’ll Make Everything All White”, or a very forward […]

• brand experience, green & environment

  IKEA: Solar panels coming soon!

  08.12.08 | Permalink | Comment?

  Swedish home furnishings mega-presence IKEA translated the pop culture DIY theme into the furniture industry, with light, easy-to-assemble furniture and modern, playful  designs affordable for someone on any budget. Leave it to them to introduce Do-it-yourself concepts to the green movement. Recently, IKEA launched their own GreenTech fund, with plans to invest $77 million into […]

• cause marketing, green & environment, sustainability

  Drop the stick, dangle the carrot

  08.07.08 | Permalink | 1 Comment

  Carrots: the new weapon of choice for eco-conscious consumers.
  What’s one to do in the fight against the Big Bad Corporation? According to Carrotmob, the answer is not in more boycotts, petitions, or even legislation, but rather to create incentives (”carrots” - get it?) for corporations to be more eco-friendly. And that’s by hitting […]

• Conscious Thoughts, green & environment

  enlightenment on fluorescent bulbs

  08.06.08 | Permalink | Comment?

  In a global interest in efficient energy-saving effort Professor Hui from the City University in Honk Kong university put into light the limit of fluorescent light bulbs and their damaging consequences on our environment.
  Far from raising any controversy, his tone is set nonetheless while underlining and questioning their lifetime, the toxicity of their components, and […]

• Conscious Thoughts, green & environment

  Summer Break at the End of the World?

  08.05.08 | Permalink | Comment?

  Summer cabin at Big Bear Lake? Check. Bed-and-breakfast in rural Virginia? Yep. David Copperfield in Vegas? Been there, done that. For those of us who have exhausted the possibilities of America’s tourist attractions, Eric Smillie of GOOD Magazine has helpfully compiled a list of must-see attractions for the ultimate alternative vacation: […]

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