cause marketing
big kids making baby steps aren’t cute
By lainie at 10 July, 2008, 7:24 pm
Fine, go ahead and keep your colorful, chunky plastic pens and ugly canvas totes. As long as I can keep my five-star dinner and “business” trip to Hawaii, I’m happy. Essentially, that’s what every doctor is thinking when they hear about the recently passed Industry Code on Interactions with Health Care Professionals. The bill is [...]
mahi-mahi a la Patterson (made by patterson)
By lainie at 2 July, 2008, 3:27 pm
Go to la Paz, for the ones who missed their geography classes Baja California Sur, for the ones who didn’t take Spanish as a second language, south low California. Pick an isolated island to perpetrate your crime. Plunge your two feet in a transparent blue lagoon-like water. A sombrero planted on your head to prevent [...]
get conscious or get left behind
By lainie at 10 June, 2008, 5:47 pm
As society becomes more socially conscious, we’ve been using our power as consumers to demand businesses get involved too. Businesses are responding to the current generation’s preparedness to either reward or punish companies based on their socially-conscious positions, and it shows. Businesses were spending over $100 million on cause marketing in 1990, and this year [...]
random acts of naming
By lainie at 8 May, 2008, 6:09 pm
Usually random acts of kindness only happen in movies. Or they’re not really done in pure goodwill, like when a guy is on a date, and stops to hand a homeless man a dollar when he normally would walk right by. But what if that same guy, instead of giving change, were to stop and [...]
go green (while it’s still in style)
By lainie at 29 April, 2008, 5:06 pm
National Geographic’s new Green Guide magazine offers tidy, bite-sized tips on how to greenify your life, but is quick and easy really a good thing? As I perused the article headlines and section topics, I couldn’t help but marvel at how neat and organized they made the topic seem, sectioned into cute titles appealing to [...]
Birth in the Jungle
By lainie at 10 April, 2008, 5:36 pm
Agency for Solutions, Inc. joined the ranks of identities recently branded by jungle[8]. We guided the agency’s three divisions through the embryonic stage of brand identity into fully-developed and maturely positioned entities in the fertility services industry: Agency for Surrogacy Solutions, Agency for Fertility Solutions, and Agency for Shared Cycle Solutions. We were excited to [...]
Bringing out the best in all of us
By lainie at 23 January, 2008, 3:52 pm
At London’s World Entrepreneurial Summit, MSN announced their plans to launch a portal with WhatOnEarthIsGoingOn devoted to cause marketing. The portal will bring together marketers and consumers in an online community, in the hope of building a mutually beneficial relationship where marketers can provide up-to-date information and consumers can voice their desires. It sounds promising [...]
cashing in on a cause, for real?
By lainie at 9 October, 2007, 11:17 am
Think Before You Pink You bet. Cashing in on a trend? Did someone say TREND? October is Breast Cancer Awareness month and one group urges people to Think Before You Pink… In some cases, marketing has gone awry, a call for transparency, accountability and less hype. Below are the critical questions to ask to determine [...]
Of People and Peacocks: Musings on “The Mating Mind.”
By lainie at 30 August, 2007, 1:50 pm
Got boys on the brain? Can’t get that one special girl out of your head? Don’t worry; you’re not alone. According to a recent study by University of New Mexico Professor Geoffrey Miller, human evolution can be almost entirely attributed to our desire to attract potential sexual partners. In the study, Miller took two groups [...]
Cause Marketing- The Good, The Bad & The Ugly (part 2)
By lainie at 23 August, 2007, 4:48 pm
(Product) RED is one of the most successful case studies of cause marketing in today’s market. Co-founded by U2 singer and activist Bono and Bobby Shriver, (Product) RED joins with “iconic” brands to develop special RED versions of existing products (Apple iPods, Converse sneakers, etc). When the specialty-branded products are sold, a percentage of the [...]
