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cause marketing

• cause marketing, green & environment

  go green (while it’s still in style)

  04.29.08 | Permalink | Comment?

  National Geographic’s new Green Guide magazine offers tidy, bite-sized tips on how to greenify your life, but is quick and easy really a good thing? As I perused the article headlines and section topics, I couldn’t help but marvel at how neat and organized they made the topic seem, sectioned into cute titles appealing to […]

• brand identity, cause marketing, jungle [8]- client updates

  Birth in the Jungle

  04.10.08 | Permalink | Comment?

  Agency for Solutions, Inc. joined the ranks of identities recently branded by jungle[8]. We guided the agency’s three divisions through the embryonic stage of brand identity into fully-developed and maturely positioned entities in the fertility services industry: Agency for Surrogacy Solutions, Agency for Fertility Solutions, and Agency for Shared Cycle Solutions. We were excited to […]

• Conscious Thoughts, cause marketing, online community

  Bringing out the best in all of us

  01.23.08 | Permalink | Comment?

  At London’s World Entrepreneurial Summit, MSN announced their plans to launch a portal with WhatOnEarthIsGoingOn devoted to cause marketing. The portal will bring together marketers and consumers in an online community, in the hope of building a mutually beneficial relationship where marketers can provide up-to-date information and consumers can voice their desires. It sounds promising […]

• Conscious Thoughts, cause marketing

  cashing in on a cause, for real?

  10.09.07 | Permalink | 2 Comments

  Think Before You Pink
  You bet. Cashing in on a trend? Did someone say TREND? October is Breast Cancer Awareness month and one group urges people to
  Think Before You Pink… In some cases, marketing has gone awry, a call for transparency, accountability and less hype.

  Below are the critical questions to ask to determine if […]

• Conscious Thoughts, advertising industry, cause marketing

  Of People and Peacocks: Musings on “The Mating Mind.”

  08.30.07 | Permalink | Comment?

  Got boys on the brain? Can’t get that one special girl out of your head? Don’t worry; you’re not alone. According to a recent study by University of New Mexico Professor Geoffrey Miller, human evolution can be almost entirely attributed to our desire to attract potential sexual partners. In the study, Miller took two groups […]

• Conscious Thoughts, cause marketing

  Cause Marketing- The Good, The Bad & The Ugly (part 2)

  08.23.07 | Permalink | 3 Comments

  (Product) RED is one of the most successful case studies of cause marketing in today’s market. Co-founded by U2 singer and activist Bono and Bobby Shriver, (Product) RED joins with “iconic” brands to develop special RED versions of existing products (Apple iPods, Converse sneakers, etc). When the specialty-branded products are sold, a percentage of the […]

• Conscious Thoughts, brand strategy, cause marketing

  Cause Marketing- The Good, The Bad & The Ugly (part 1)

  08.03.07 | Permalink | Comment?

  As previously explored, the simplified goal of Cause Marketing is to create an emotional charge usually associated with feeling good, contributing or being of service in relationship to a social “cause”. This act is designed to activate a person’s passion or emotional center while associating this feeling with the sponsoring brand.
  However, feeling good isn’t always […]

• Branded Adventures, Conscious Thoughts, brand experience, brand identity, brand strategy, cause marketing, social activism

  Cause Related Marketing

  08.03.07 | Permalink | 2 Comments

  Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.
  Simple formula? Sure! Far reaching results. You bet…. But “for whom […]

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jungle [8]

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