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cause marketing

• Conscious Thoughts, cause marketing

  designing human transformation through persuasion?

  07.22.08 | Permalink | Comment?

  Spent a moment today exploring my bookmarks, when I stumbled upon this article from from FrogDesign, published last October. The article is called Change Agency and Transformologies
  Understanding the power of design to facilitate positive change in the end-user. That title sums it up nicely. Really, isn’t marketing, advertising simply visual communication, a way of transmitting […]

• Conscious Thoughts, cause marketing, politics and design

  big kids making baby steps aren’t cute

  07.10.08 | Permalink | Comment?

  Fine, go ahead and keep your colorful, chunky plastic pens and ugly canvas totes.
  As long as I can keep my five-star dinner and “business” trip to Hawaii, I’m happy.
  Essentially, that’s what every doctor is thinking when they hear about the recently passed Industry Code on Interactions with Health Care Professionals. The bill is designed to […]

• Branded Adventures, Conscious Thoughts, cause marketing, green & environment

  mahi-mahi a la Patterson (made by patterson)

  07.02.08 | Permalink | Comment?

  Go to la Paz, for the ones who missed their geography classes Baja California Sur, for the ones who didn’t take Spanish as a second language, south low California.

  Pick an isolated island to perpetrate your crime.
  Plunge your two feet in a transparent blue lagoon-like water. A sombrero planted on your head to prevent from the […]

• advertising, brand strategy, cause marketing, social activism

  get conscious or get left behind

  06.10.08 | Permalink | Comment?

  As society becomes more socially conscious, we’ve been using our power as consumers to demand businesses get involved too. Businesses are responding to the current generation’s preparedness to either reward or punish companies based on their socially-conscious positions, and it shows. Businesses were spending over $100 million on cause marketing in 1990, and this year […]

• cause marketing, social activism

  random acts of naming

  05.08.08 | Permalink | Comment?

  Usually random acts of kindness only happen in movies.
  Or they’re not really done in pure goodwill, like when a guy is on a date, and stops to hand a homeless man a dollar when he normally would walk right by. But what if that same guy, instead of giving change, were to stop and ask […]

• cause marketing, green & environment

  go green (while it’s still in style)

  04.29.08 | Permalink | Comment?

  National Geographic’s new Green Guide magazine offers tidy, bite-sized tips on how to greenify your life, but is quick and easy really a good thing? As I perused the article headlines and section topics, I couldn’t help but marvel at how neat and organized they made the topic seem, sectioned into cute titles appealing to […]

• brand identity, cause marketing, jungle [8]- client updates

  Birth in the Jungle

  04.10.08 | Permalink | Comment?

  Agency for Solutions, Inc. joined the ranks of identities recently branded by jungle[8]. We guided the agency’s three divisions through the embryonic stage of brand identity into fully-developed and maturely positioned entities in the fertility services industry: Agency for Surrogacy Solutions, Agency for Fertility Solutions, and Agency for Shared Cycle Solutions. We were excited to […]

• Conscious Thoughts, cause marketing, online community

  Bringing out the best in all of us

  01.23.08 | Permalink | Comment?

  At London’s World Entrepreneurial Summit, MSN announced their plans to launch a portal with WhatOnEarthIsGoingOn devoted to cause marketing. The portal will bring together marketers and consumers in an online community, in the hope of building a mutually beneficial relationship where marketers can provide up-to-date information and consumers can voice their desires. It sounds promising […]

• Conscious Thoughts, cause marketing

  cashing in on a cause, for real?

  10.09.07 | Permalink | 2 Comments

  Think Before You Pink
  You bet. Cashing in on a trend? Did someone say TREND? October is Breast Cancer Awareness month and one group urges people to
  Think Before You Pink… In some cases, marketing has gone awry, a call for transparency, accountability and less hype.

  Below are the critical questions to ask to determine if […]

• Conscious Thoughts, advertising industry, cause marketing

  Of People and Peacocks: Musings on “The Mating Mind.”

  08.30.07 | Permalink | Comment?

  Got boys on the brain? Can’t get that one special girl out of your head? Don’t worry; you’re not alone. According to a recent study by University of New Mexico Professor Geoffrey Miller, human evolution can be almost entirely attributed to our desire to attract potential sexual partners. In the study, Miller took two groups […]

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jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• designing human transformation through persuasion?
• Cracking the Product Development Code
• “Me too, me too!”, ie Tagalong brands.
• Authentic Marketing: Continuing the Conversation Through Social Media
• no body walks in LA

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