cause marketing
“If we knew how connected we are, how would that change everything?”
By lainie at 4 December, 2008, 1:56 pm
This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You [...]
“New Priorities for the Post-Agency Market”
By lainie at 25 November, 2008, 1:29 pm
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
Brand: Obama
By lainie at 30 October, 2008, 4:16 pm
November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching. We’ve little over five days – yes, five days – until what may very well be one of the most important, far-reaching elections of the majority of our lives. So, with only five days left, everything [...]
Share the cause @ Causecast.org
By lainie at 7 October, 2008, 6:11 pm
You’ve got these ideals in mind. The bottom line is you want to help. You would think that having decided to volunteer your time, energy, and devotion would have been the hardest part. Harder still, is where to begin. Helping the world is not a one-person job. How about a whole global community on your [...]
brainwashed! it’s us versus them!
By lainie at 24 September, 2008, 5:12 pm
We, humans that is, haven’t changed a whole hell of a lot since becoming a socialized animal. Although most of us consider ourselves to be living in a civilized civilization we’re still just a large amalgamation of different tribes. Of course, these tribes aren’t our sole focus of sustainability and survival anymore. They are, instead, [...]
when going green loses to saving green
By lainie at 18 September, 2008, 3:47 pm
There’s no I in team unless that team happens to fail. Then it’s all Is. Not sure if you’ve heard, but, well — we’ve got quite the tumult crashing through our economy at the moment. It’s already ravaged Lehman Brothers, Bank of America has purchased Merrill Lynch, and AIG has been bailed out by (whom [...]
bottled water is the world’s biggest scam
By lainie at 2 September, 2008, 2:35 pm
How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying [...]
Selling Climate Change
By lainie at 19 August, 2008, 12:27 pm
Corporate America and the nonprofit community are merging Together for the greater good – and what cause could be more worthy than combating climate change? Together is the most progressive effort yet by businesses to directly link their environmental campaigns to the products and services they put out. The site pairs ideas on how to [...]
Drop the stick, dangle the carrot
By lainie at 7 August, 2008, 4:27 pm
Carrots: the new weapon of choice for eco-conscious consumers. What’s one to do in the fight against the Big Bad Corporation? According to Carrotmob, the answer is not in more boycotts, petitions, or even legislation, but rather to create incentives (“carrots” – get it?) for corporations to be more eco-friendly. And that’s by hitting ‘em [...]
designing human transformation through persuasion?
By lainie at 22 July, 2008, 6:01 pm
Spent a moment today exploring my bookmarks, when I stumbled upon this article from from FrogDesign, published last October. The article is called Change Agency and Transformologies Understanding the power of design to facilitate positive change in the end-user. That title sums it up nicely. Really, isn’t marketing, advertising simply visual communication, a way of [...]
