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advertising industry

• advertising, advertising industry, green & environment

  green bus stops

  08.21.08 | Permalink | 2 Comments

  Leave it to the Sunshine state to use solar power to fuel a collaboration between outdoor ad company Fuel Outdoor, and Miami’s Metro line. Under a new agreement, Fuel is harnessing the state’s most prolific but chronically under-used resource to give the city 600 new bus stops for free. Metro users will get shelter them […]

• Conscious Thoughts, advertising industry

  the “spa” insurer

  07.23.08 | Permalink | 2 Comments

  In a maneuver worthy of grand strategist, State Farm (car insurer) deployed its marketing armada on the Californian battlefield. From San Francisco to San Diego, “car spas”, giant bubble baths nesting sedans invade methodically Californian bastions. Billboards praising acupuncture, yoga, aromatherapy rise pouring the local populations their strategic propaganda. As passers-by are attracted by the […]

• advertising industry, brand strategy

  bloggers ain’t no angels

  07.16.08 | Permalink | Comment?

  Almost 2 years ago, blogsite Strumpette the “naked journal of p.r.” demanded Edelman Public Relations heads, Richard Edelman and Steve Rubel quit their jobs based on three offenses committed by their massive P.R. corporation—
  “• Engaged in secretive dialogues with carefully selected bloggers with the intention of slipping uncredited, Wal-Mart-approved spin into their seemingly spontaneous utterings;
  • […]

• Branded Adventures, advertising, advertising industry, brand experience, brand identity

  eat or tattoo your logo?

  07.15.08 | Permalink | Comment?

  We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers.
  Stickers are fun, but what if the logo couldn’t be removed […]

• advertising industry, social activism

  flipping Boeing the “bird”

  07.10.08 | Permalink | Comment?

  Independent fast food chain in Moblie Alabama is flipping airplane and weapons makers, Boeing the “bird” in a local billboard advertising. Foosackly’s Chicken Fingers motivation was in reaction to the economic impact a halted contract had on the community, but we support any company that offers a certain finger to the makers of weapons. […]

• advertising, advertising industry, brand strategy

  the re-crowned king

  07.09.08 | Permalink | Comment?

  While some procrastinate about the deliverables of a message because of its “shocking” contents, while the same ones judge, ban, discredit, boycott too quickly branding that is not conform to their values and identities, let me relativise by giving you another perception of an ad.
  In a cartoon-like designed campaign series targeting the video-game generation, Burger […]

• advertising industry, political activism, social activism

  The challange of PSA advertising.

  07.02.08 | Permalink | Comment?

  In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live in an age of instantaneous gratification so when it comes to ads unless they […]

• Conscious Thoughts, advertising industry

  Messiah 2.0, Culture Jamming

  07.01.08 | Permalink | 1 Comment

  Modern culture has witnessed the arrival of the messiah 2.0 transforming a cluttered ad induced experience online into an artistic retreat. Such is the mission of visionary and **culture jammer Steve Lambert.
  According to AdWeek, conceptual artist Lambert’s intentions are to give viewers the ability to create a non-polluted-ad-free experience when browsing commercial sites […]

• Conscious Thoughts, advertising industry, political activism, social activism

  the kiss of death

  06.25.08 | Permalink | 1 Comment

  In the country that celebrated, glorified the sense of humor and creativity, prude and devote eyes decided that Heinz last ad was “inappropriate” for “children”, and censored it.
  In reaction to this extremist “feed back” (only 202 people raised their voices, far from representing the majority!), Heinz under pressure cowardly pulled the ad from the British […]

• Conscious Thoughts, advertising industry, online community

  online advertising… only going up

  06.17.08 | Permalink | 1 Comment

  As many businesses face budget cutbacks, many are turning to online advertising as a way to meet their marketing goals for less expense. So much so that Borrell Associates reported an expected gain of almost 50% in 2008 for local online advertisers, up to $12.6 billion. Local online spending is expected to make a 40% […]

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