advertising industry
whole foods, the battle for supremacy!
By lainie at 11 December, 2008, 12:32 pm
In the natural foods industry, the merger of two giants Whole Foods and Wild Oats was announced October 2007. A juicy deal of $565 million was sealed. February 2009 the case will be on trial since a third party, the Federal Trade Commission stepped in the conglomeration to invalidate the illegitimate union. The plaintiff in [...]
“If we knew how connected we are, how would that change everything?”
By lainie at 4 December, 2008, 1:56 pm
This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You [...]
“New Priorities for the Post-Agency Market”
By lainie at 25 November, 2008, 1:29 pm
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
A Tale of Two Soups: Campbell’s v. Progresso
By lainie at 18 November, 2008, 1:57 pm
Allow me to set the scene. The year is 2008. The month, September. The nation is on the precipice of Fall and only a few short months from – dun Dun DUNnNn — Winter. Yes, Winter. Or, as I’m sure all of you know it, Soup Season. What better to drive away the bitter cold [...]
Brain Freeze!!!!!
By lainie at 12 November, 2008, 4:02 pm
The effect occurs when something very cold, such as ice cream, touches the top palate in the mouth. The blood vessels constrict due to the cold. This makes the nerves send a signal to the brain to open blood vessels. But this rapid opening of the blood vessels makes fluid back up in the tissues [...]
Animals Make the Sale Better than People Can
By lainie at 11 November, 2008, 4:25 pm
I recently came across this beautiful collection of ads featuring animals to make the sale. Here are a few of my favorites: Foundation Nicolas Hulot – Our destinies are linked. Protect biodiversity ProWildlife – Help mother nature to fight back Eukanuba – Everybody wants to be a dog To see the full collection of 21 [...]
United Fruits of America!
By lainie at 2 November, 2008, 5:50 pm
Fruits are battling for recognition on the American soil. Through an impressive battery of TV spots and billboards, the agro-industry, the medical corpse, the government urge the American Public to consume the healthy ailments. “Five portions of fruits and vegetables a day” is the leitmotiv for whom wants to be healthy. “Five portions of fruits [...]
When “Plug-in” Rhymes with Green
By lainie at 29 October, 2008, 3:26 pm
Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers. Aligned with the desiderata of [...]
Sign of the Times
By lainie at 22 October, 2008, 6:30 pm
Seattle is home to about 550,000 people, and according to The National Coalition for the Homeless 5,500 of the residents of Seattle are homeless. That means that out of every 100 people you see walking down the street, one of them will not have a place to call home. You may meet them on a [...]
In-authentically Brazilian
By lainie at 16 October, 2008, 6:34 pm
It was last June when we saw our first Cabana Cachaca ad, and triggering our first blog in response. The dramatic black and white ad features the model’s completely bare ass as the centerpiece, making it a startling ad to find in a magazine that featured a child star on the cover. Since then, the [...]
