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advertising industry

• advertising industry, brand strategy

  bloggers ain’t no angels

  07.16.08 | Permalink | Comment?

  Almost 2 years ago, blogsite Strumpette the “naked journal of p.r.” demanded Edelman Public Relations heads, Richard Edelman and Steve Rubel quit their jobs based on three offenses committed by their massive P.R. corporation—
  “• Engaged in secretive dialogues with carefully selected bloggers with the intention of slipping uncredited, Wal-Mart-approved spin into their seemingly spontaneous utterings;
  • […]

• Branded Adventures, advertising, advertising industry, brand experience, brand identity

  eat or tattoo your logo?

  07.15.08 | Permalink | Comment?

  We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers.
  Stickers are fun, but what if the logo couldn’t be removed […]

• advertising industry, social activism

  flipping Boeing the “bird”

  07.10.08 | Permalink | Comment?

  Independent fast food chain in Moblie Alabama is flipping airplane and weapons makers, Boeing the “bird” in a local billboard advertising. Foosackly’s Chicken Fingers motivation was in reaction to the economic impact a halted contract had on the community, but we support any company that offers a certain finger to the makers of weapons. […]

• advertising, advertising industry, brand strategy

  the re-crowned king

  07.09.08 | Permalink | Comment?

  While some procrastinate about the deliverables of a message because of its “shocking” contents, while the same ones judge, ban, discredit, boycott too quickly branding that is not conform to their values and identities, let me relativise by giving you another perception of an ad.
  In a cartoon-like designed campaign series targeting the video-game generation, Burger […]

• advertising industry, political activism, social activism

  The challange of PSA advertising.

  07.02.08 | Permalink | Comment?

  In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live in an age of instantaneous gratification so when it comes to ads unless they […]

• Conscious Thoughts, advertising industry

  Messiah 2.0, Culture Jamming

  07.01.08 | Permalink | 1 Comment

  Modern culture has witnessed the arrival of the messiah 2.0 transforming a cluttered ad induced experience online into an artistic retreat. Such is the mission of visionary and **culture jammer Steve Lambert.
  According to AdWeek, conceptual artist Lambert’s intentions are to give viewers the ability to create a non-polluted-ad-free experience when browsing commercial sites […]

• Conscious Thoughts, advertising industry, political activism, social activism

  the kiss of death

  06.25.08 | Permalink | 1 Comment

  In the country that celebrated, glorified the sense of humor and creativity, prude and devote eyes decided that Heinz last ad was “inappropriate” for “children”, and censored it.
  In reaction to this extremist “feed back” (only 202 people raised their voices, far from representing the majority!), Heinz under pressure cowardly pulled the ad from the British […]

• Conscious Thoughts, advertising industry, online community

  online advertising… only going up

  06.17.08 | Permalink | 1 Comment

  As many businesses face budget cutbacks, many are turning to online advertising as a way to meet their marketing goals for less expense. So much so that Borrell Associates reported an expected gain of almost 50% in 2008 for local online advertisers, up to $12.6 billion. Local online spending is expected to make a 40% […]

• advertising, advertising industry, brand experience, brand identity

  is it rum or sex for sale?

  06.12.08 | Permalink | 1 Comment

  There’s the saying, “sex sells”. It’s true, advertisers pick beautiful bodies to drape across their products, or drape their products across. They put beautiful faces with sly smiles on brochures to sell anything from health insurance to copper plumbing, services where the quality is in no way actually affected by the provider’s physical appearance.
  The alcohol […]

• advertising, advertising industry, politics and design

  that billboard might be looking at you

  06.03.08 | Permalink | Comment?

  You’re walking down the street, coffee in hand, and glance over at a billboard as you pass. Better check your make-up and hair first, because that billboard might be looking back at you.
  Cameras hidden in digital billboards have been used in Europe and China for marketing purposes for years, and are now being tried out […]

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jungle [8]

Branded adventures in and out of the jungle.

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