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Conscious Thoughts

• Conscious Thoughts, cause marketing

  designing human transformation through persuasion?

  07.22.08 | Permalink | Comment?

  Spent a moment today exploring my bookmarks, when I stumbled upon this article from from FrogDesign, published last October. The article is called Change Agency and Transformologies
  Understanding the power of design to facilitate positive change in the end-user. That title sums it up nicely. Really, isn’t marketing, advertising simply visual communication, a way of transmitting […]

• brand experience, brand strategy, online community

  Authentic Marketing: Continuing the Conversation Through Social Media

  07.17.08 | Permalink | Comment?

  Everywhere you turn, the topic of Social Media Marketing dominates the blogosphere. Conversation marketing, authentic connections between brands and customers and relationship building. Today, Sustainable Life Media published on their blog 5 really good tips on How to Make Green Social Networks Work for Your Brand. Highlights include:
  1. Create branded profiles and start groups […]

• sustainability

  no body walks in LA

  07.17.08 | Permalink | Comment?

  …of course not, because it’s not “walkable” like our northern neighbor, San Francisco. SF bay scored a whopping 86 out of a possible 100 according to rankings released today by WalkScore.com, a service designed to help those seeking a less automobile-dependent life. According to the SF Gate:

  San Francisco scored an 86 out of […]

• jungle [8]

  geek lunch

  07.16.08 | Permalink | Comment?

  Today’s lunch was a soup-fest. Instead of one bowl of soup, jungle[8] treated themselves to the usual awesome salad and two bowls of soup each. One bowl held a helping chicken noodle, the other tomato. The flavors were anything but ordinary and spiced to perfection.
  As do most lunch events at jungle[8], the lunch conversation covered […]

• green & environment

  Green hunting for publicity

  07.16.08 | Permalink | Comment?

  “Cool hunting” once dominated the marketing industry, who’s sole purpose was to predict emerging trends and quantify declining ones. Challenge? Find the next “thing”, stay on ahead of trends, align your brand with the early adapters and attain that every changing badge of “cool”. (Sheesh, the industry takes itself too seriously sometimes. Such a serious […]

• advertising industry, brand strategy

  bloggers ain’t no angels

  07.16.08 | Permalink | Comment?

  Almost 2 years ago, blogsite Strumpette the “naked journal of p.r.” demanded Edelman Public Relations heads, Richard Edelman and Steve Rubel quit their jobs based on three offenses committed by their massive P.R. corporation—
  “• Engaged in secretive dialogues with carefully selected bloggers with the intention of slipping uncredited, Wal-Mart-approved spin into their seemingly spontaneous utterings;
  • […]

• Branded Adventures, advertising, advertising industry, brand experience, brand identity

  eat or tattoo your logo?

  07.15.08 | Permalink | Comment?

  We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers.
  Stickers are fun, but what if the logo couldn’t be removed […]

• green & environment

  pneumatic cars

  07.15.08 | Permalink | 2 Comments

  As the Chevy Volt nears its release, the buzz around plug-in hybrids has opened the door to cars that run on a multitude of energy sources. Zero Pollution Motors has a car in the works that’s part electric, part pneumatic, and part gasoline powered. Here’s how it works: When parked, the car compresses a carbon-fiber […]

• green & environment

  green death

  07.15.08 | Permalink | Comment?

  If you want your eco-friendliness to continue into the afterlife, don’t be duped into buying one of these so-called “environmentally sympathetic” coffins. Yes, making coffins out of 60% recycled paper is a nice gesture, but the other 40% is just wood, albeit “sustainable.” Aren’t most coffins made of “wood from sustainable forests” anyway? The only […]

• Conscious Thoughts, green & environment, sustainability

  4-Day work week?

  07.15.08 | Permalink | Comment?

  Sounds like the dream situation of a lazy highschooler, not a calculated concept to reduce emissions and actually increase American productivity while increasing overall health and quality of life.
  Aaron Newton from Groovygreen.com, presents a detailed list of 16 reasons why changing the standard American workweek from five days to four would be better for everyone. […]

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jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• designing human transformation through persuasion?
• Cracking the Product Development Code
• “Me too, me too!”, ie Tagalong brands.
• Authentic Marketing: Continuing the Conversation Through Social Media
• no body walks in LA

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