Branded Adventures
the awakening of China
By lainie at 12 November, 2008, 7:39 pm
To the example of Europe (the 30 glorious in France), of the USA (the post-war era), China is awakening after too many years of sleep. Foreseen in the early eighties by the economists, its ascension will be at a lightning speed. Well augured and considering the extraordinary events that are the global warming and the [...]
The U.S versus US!
By lainie at 5 November, 2008, 7:12 pm
When the Pentagon Papers affair splashed the government, the whole foundation of one of the pillar of the U.S. ideology, freedom, freedom of speech and information collapsed. In 1975, an employee of the Pentagon revealed to the American Public the historical facts of the Vietnam war. The document, the United-States-Vietnam relations, 1945-1967 : A Study [...]
When Races, Cultures, Religions Don’t Have Boundaries…
By lainie at 5 November, 2008, 4:54 pm
…With the supremacy of the internet, it is commonly called online communities. As filtered information, news, people’s suffering reach western societies through the cathodic tube of our TV sets, of our PC or Mac screens, we still digest our last meal and gently sleep in Morpheus’ arms. So far whatever front is attacked in the [...]
United Fruits of America!
By lainie at 2 November, 2008, 5:50 pm
Fruits are battling for recognition on the American soil. Through an impressive battery of TV spots and billboards, the agro-industry, the medical corpse, the government urge the American Public to consume the healthy ailments. “Five portions of fruits and vegetables a day” is the leitmotiv for whom wants to be healthy. “Five portions of fruits [...]
Brand: Obama
By lainie at 30 October, 2008, 4:16 pm
November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching. We’ve little over five days – yes, five days – until what may very well be one of the most important, far-reaching elections of the majority of our lives. So, with only five days left, everything [...]
When “Plug-in” Rhymes with Green
By lainie at 29 October, 2008, 3:26 pm
Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers. Aligned with the desiderata of [...]
Sign of the Times
By lainie at 22 October, 2008, 6:30 pm
Seattle is home to about 550,000 people, and according to The National Coalition for the Homeless 5,500 of the residents of Seattle are homeless. That means that out of every 100 people you see walking down the street, one of them will not have a place to call home. You may meet them on a [...]
Mercedes-Benz: the green or blue strike?
By lainie at 22 October, 2008, 3:21 pm
Since you’ve been our readers (and thank you for your fidelity!), you are now more aware of the earth’s debacle. From the abundant presence of carbon dioxide to the invisible threat of methane, our atmosphere is out of breath, if not explosive. In this smoggy context, let me invite you to step up for a [...]
In-authentically Brazilian
By lainie at 16 October, 2008, 6:34 pm
It was last June when we saw our first Cabana Cachaca ad, and triggering our first blog in response. The dramatic black and white ad features the model’s completely bare ass as the centerpiece, making it a startling ad to find in a magazine that featured a child star on the cover. Since then, the [...]
The Community of Your Brand…
By lainie at 16 October, 2008, 4:19 pm
Community is the most important leveraging point for any brand. Having a loyal, evangelical, earnest group following one’s brand provides a far-reaching, surrogate sales force working on behalf of the brand – yet as a member of the community. But to garner such a following, first the brand itself must become an active contributor to [...]
