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brand strategy

• Branded Adventures, Conscious Thoughts, advertising industry, brand strategy

  high end marketing, an adequate strategy in a recession?

  10.02.08 | Permalink | Comment?

  As the housing market collapses, as banks acknowledge bankruptcies, as the stock exchange breathes again with the governmental bailout, everybody has in mind the 1929 American financial crash featuring the great depression. As its precursory signs announce flagrantly the gradual fall of the economy, one niche paradoxically still thrives : the High end.
  According to Motorola […]

• Branded Adventures, Conscious Thoughts, brand identity, brand strategy, social activism

  brands on sale!

  09.24.08 | Permalink | Comment?

  It’s official now, the new niche to carve targeting the masculine gender lines, products is… to sexually charge the product!  No more effervescent brainstorming on a future catch-eye design, no more competing emulation around a memorable tag line, after Ford, unknown Cachaca, Gillette as other non creative brands decided to take the easy road to […]

• Branded Adventures, brand strategy

  Levi’s Marches On

  09.18.08 | Permalink | Comment?

  Levi’s gets real about jeans and the LBGT community. The results are nearly groundbreaking.
  A great brand, like a great pair of jeans, is all about fit. Just as fashion designers must know how to wrap denim around different body types, branders and marketers must know how to wrap their message around their different customers.
  So hats […]

• Branded Adventures, Conscious Thoughts, advertising industry, brand identity, brand strategy

  Microsoft’s Future to be Delicious, “Moist and Chewy, Like Cake”

  09.17.08 | Permalink | Comment?

  Perhaps we’ll all be wearing dunce caps when a year from now Microsoft releases the first edible computer, moist and chewy like cake.  But, all in all, Microsoft’s latest ad campaign is a misfire.
  And it’s because Bill Gates doesn’t get it.  He never really has.  Sure, he’s the third richest man in the world.  Sure, […]

• brand strategy, green & environment, sustainability

  Worm Poo is their bread and butter

  09.09.08 | Permalink | Comment?

  Back in 2001, two Princeton students wanted to create a product with not only zero, but negative environmental impact. And unlike most eco-friendly product manufacturers, the two didn’t want to pass the higher costs of manufacturing a green product on to the consumer through higher price tags. And it still needed to make a […]

• advertising, advertising industry, brand strategy

  Hits and Misses in High-End Branding

  09.04.08 | Permalink | Comment?

  At first glance, it looks like an image straight out of Time Magazine: a toothless old woman holds a small child in her arms as she walks down a crowded street in India. Just another photo spread on world poverty, right? Wrong. The image is from a recent photoshoot from the September issue of Vogue […]

• Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy

  Brand loyalty: an exercise in mindless irrationality?

  09.04.08 | Permalink | Comment?

  Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show […]

• advertising, advertising industry, brand strategy, social activism

  making money on women’s fear

  09.02.08 | Permalink | 2 Comments

  If you’re female, and have watched TV within the past year, or gone to see the recent Sex and the City movie, you’ve most likely been urged to get a new vaccine called Gardasil, marking the first time most of us experienced being targeted by a drug company when sitting in a movie theater.
  Pharmaceutical company […]

• Branded Adventures, Conscious Thoughts, advertising industry, brand identity, brand strategy, cause marketing, green & environment, jungle [8], sustainability

  bottled water is the world’s biggest scam

  09.02.08 | Permalink | 5 Comments

  How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying […]

• Branded Adventures, Design with Intelligence in Mind, brand experience, brand strategy, green & environment

  did that laundry detergent just hit on me??

  08.12.08 | Permalink | 1 Comment

  I’m not used to lines like “I Promise I’ll be Gentle”, or “I Care About You, Baby” when strolling through the home cleaning product section at my local super market. Especially not when coming from the cleaning supplies themselves. A laundry detergent whispering sweet nothings like, “I’ll Make Everything All White”, or a very forward […]

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jungle [8]

Branded adventures in and out of the jungle.

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