Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
Twilight Madness
As a rule, I aim to avoid fads. The world watches them come and go, and their relevance diminishes quickly. A fad by definition is a short-term event, but a fad has the potential to turn into a trend. A trend can remain popular for decades depending on how many industries it can positively affect. [...]
A Tale of Two Soups: Campbell’s v. Progresso
Allow me to set the scene. The year is 2008. The month, September. The nation is on the precipice of Fall and only a few short months from – dun Dun DUNnNn — Winter. Yes, Winter. Or, as I’m sure all of you know it, Soup Season. What better to drive away the bitter cold [...]
the awakening of China
To the example of Europe (the 30 glorious in France), of the USA (the post-war era), China is awakening after too many years of sleep. Foreseen in the early eighties by the economists, its ascension will be at a lightning speed. Well augured and considering the extraordinary events that are the global warming and the [...]
The U.S versus US!
When the Pentagon Papers affair splashed the government, the whole foundation of one of the pillar of the U.S. ideology, freedom, freedom of speech and information collapsed. In 1975, an employee of the Pentagon revealed to the American Public the historical facts of the Vietnam war. The document, the United-States-Vietnam relations, 1945-1967 : A Study [...]
When Races, Cultures, Religions Don’t Have Boundaries…
…With the supremacy of the internet, it is commonly called online communities. As filtered information, news, people’s suffering reach western societies through the cathodic tube of our TV sets, of our PC or Mac screens, we still digest our last meal and gently sleep in Morpheus’ arms. So far whatever front is attacked in the [...]
United Fruits of America!
Fruits are battling for recognition on the American soil. Through an impressive battery of TV spots and billboards, the agro-industry, the medical corpse, the government urge the American Public to consume the healthy ailments. “Five portions of fruits and vegetables a day” is the leitmotiv for whom wants to be healthy. “Five portions of fruits [...]
When “Plug-in” Rhymes with Green
Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers. Aligned with the desiderata of [...]
The Community of Your Brand…
Community is the most important leveraging point for any brand. Having a loyal, evangelical, earnest group following one’s brand provides a far-reaching, surrogate sales force working on behalf of the brand – yet as a member of the community. But to garner such a following, first the brand itself must become an active contributor to [...]
Pepsico Disloyal Strategy
Americans systematically swallow and digest 600 bottles of cola per capita annually, while the cola leaders brand American culture worldwide. Indra Nooyi proudly reveals to a NY Times reporter that her breakfast consists of a bowl of cereal and a glass of orange juice. So… Perhaps her candor is intentional in order to bolster a [...]