brand identity
brands on sale!
By lainie at 24 September, 2008, 1:48 pm
It’s official now, the new niche to carve targeting the masculine gender lines, products is… to sexually charge the product! No more effervescent brainstorming on a future catch-eye design, no more competing emulation around a memorable tag line, after Ford, unknown Cachaca, Gillette as other non creative brands decided to take the easy road to [...]
Microsoft’s Future to be Delicious, “Moist and Chewy, Like Cake”
By lainie at 17 September, 2008, 11:55 am
Perhaps we’ll all be wearing dunce caps when a year from now Microsoft releases the first edible computer, moist and chewy like cake. But, all in all, Microsoft’s latest ad campaign is a misfire. And it’s because Bill Gates doesn’t get it. He never really has. Sure, he’s the third richest man in the world. [...]
Brand loyalty: an exercise in mindless irrationality?
By lainie at 4 September, 2008, 3:08 pm
Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show [...]
bottled water is the world’s biggest scam
By lainie at 2 September, 2008, 2:35 pm
How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying [...]
strip for clothes
By lainie at 23 July, 2008, 4:25 pm
The last Virgin campaign “Virgin Mobile” raises skepticism on the adequacy between the product of a company and its messaging. The product, nothing but Virgin cellphones, its cause marketing messaging “Someone out there needs clothes more than you.” In its original campaign “Strip2Clothe”, Virgin challenged anyone to undress front of a video camera and to [...]
budweiser-stella artois, the impossible fermentation?
By lainie at 16 July, 2008, 5:54 pm
From 6th millennium BC until forever, Ninkasi (the ancient Summerian goddess of beer) will inspire hymns to her honor. Composed originally with bappir (baked barley bread), malt, honey and dates, the recipe barely changed. If I invoke today the matron of beer it is to turn a historic page in the American fermentation industry. Traditionally [...]
eat or tattoo your logo?
By lainie at 15 July, 2008, 6:58 pm
We’re all used to peeling the stickers off our bananas and apples. The blue Chiquita logo is as much a recognizable part of my childhood as the banana itself. I wasn’t a huge fan of the fruit, but I sure did like the free stickers. Stickers are fun, but what if the logo couldn’t be [...]
iMe
By lainie at 20 June, 2008, 11:51 am
Apples iBrands rock, so what happened to “MobileMe” from the brand name to the logo? Just read a great commentary, comparing Apple’s new branded service with the Microsoft product Windows Me (Millenium Edition) on the blog Wisdump. From their post, simple observation, but worth noting: Here’s something more disturbing. Why does the MobileMe logo look [...]
is it rum or sex for sale?
By lainie at 12 June, 2008, 4:43 pm
There’s the saying, “sex sells”. It’s true, advertisers pick beautiful bodies to drape across their products, or drape their products across. They put beautiful faces with sly smiles on brochures to sell anything from health insurance to copper plumbing, industries where the quality of the service is in no way actually affected by the provider’s [...]
Kinko gets Ex’ed
By lainie at 3 June, 2008, 7:52 pm
In yet another switch-a-r-oo, Fed Ex recently announced it’s plans to change the name FedEx Kinkos to FedEx Office, while taking a $891 million charge for the quarter that ended this Saturday. The name change is expected to take place over a period of four years. At least they won’t have to go to Kinkos [...]
