brand identity
“New Priorities for the Post-Agency Market”
By lainie at 25 November, 2008, 1:29 pm
Here, at jungle [8], we speak from the perspective of the new business paradigm. Where sustainability, conscientiousness, and honest tactics rise above all else. And it’s nice to know that we’re not alone in our pursuit. Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]
A Fresh (Branded) Gmail Experience
By lainie at 20 November, 2008, 1:07 pm
Yesterday, Google began its rolling release of the its newest novelty — Gmail themes! Hooray! The customizable, personalized iGoogle pages have had themes for a while now, so extending Google’s already masterful grasp on theming to Gmail appears to be nothing short of a logical progression. And, as all things Google usually are, Gmail themes [...]
A Tale of Two Soups: Campbell’s v. Progresso
By lainie at 18 November, 2008, 1:57 pm
Allow me to set the scene. The year is 2008. The month, September. The nation is on the precipice of Fall and only a few short months from – dun Dun DUNnNn — Winter. Yes, Winter. Or, as I’m sure all of you know it, Soup Season. What better to drive away the bitter cold [...]
Brand: Obama
By lainie at 30 October, 2008, 4:16 pm
November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching. We’ve little over five days – yes, five days – until what may very well be one of the most important, far-reaching elections of the majority of our lives. So, with only five days left, everything [...]
When “Plug-in” Rhymes with Green
By lainie at 29 October, 2008, 3:26 pm
Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers. Aligned with the desiderata of [...]
Sign of the Times
By lainie at 22 October, 2008, 6:30 pm
Seattle is home to about 550,000 people, and according to The National Coalition for the Homeless 5,500 of the residents of Seattle are homeless. That means that out of every 100 people you see walking down the street, one of them will not have a place to call home. You may meet them on a [...]
Mercedes-Benz: the green or blue strike?
By lainie at 22 October, 2008, 3:21 pm
Since you’ve been our readers (and thank you for your fidelity!), you are now more aware of the earth’s debacle. From the abundant presence of carbon dioxide to the invisible threat of methane, our atmosphere is out of breath, if not explosive. In this smoggy context, let me invite you to step up for a [...]
The Community of Your Brand…
By lainie at 16 October, 2008, 4:19 pm
Community is the most important leveraging point for any brand. Having a loyal, evangelical, earnest group following one’s brand provides a far-reaching, surrogate sales force working on behalf of the brand – yet as a member of the community. But to garner such a following, first the brand itself must become an active contributor to [...]
Pepsico Disloyal Strategy
By lainie at 15 October, 2008, 3:21 pm
Americans systematically swallow and digest 600 bottles of cola per capita annually, while the cola leaders brand American culture worldwide. Indra Nooyi proudly reveals to a NY Times reporter that her breakfast consists of a bowl of cereal and a glass of orange juice. So… Perhaps her candor is intentional in order to bolster a [...]
The Brand Platform Matters, Because?
By lainie at 15 October, 2008, 1:51 pm
Let’s talk about the Brand Platform. Huh? Exactly. I suppose, first and foremost, let’s define the purpose of the Brand Platform. The purpose of the Brand Platform documentation is to define, clarify and solidify a brand’s position from the “inside – out”. Now, this is a difficult process. If we were talking about an individual [...]
