brand experience
Code Blue or Code Bro?
By lainie at 29 May, 2008, 7:05 pm
More and more companies are targeting social networking scenes as the new media with which to launch their new ad campaigns, and Coors Brewing Company is one of the most recent to jump on the boat. The Code Blue! Campaign highlights the labeling’s new feature, a picture of white mountains that turn blue when the [...]
the big apple, at a mouth reach…
By lainie at 28 May, 2008, 5:17 pm
The heart of New York beats at a faster pace since New York State recently called Saatchi & Saatchi for help to revitalize its regional touristic image. With its eternal, fashionable “I love NY” core message, the main objective is to attract local visitors to invest in vacationing or few days getaway formulas. Predicting a [...]
m&m and me…
By lainie at 28 May, 2008, 12:51 pm
It’s a long time love story…however, in their research for the stupidest idea possible Mars Snackfood USA innovated for its customized candy business branch by granting YOU, ME, EVERYBODY to be entitled to boost our narcissism by having our FACES printed on M&M’s. Branded as “fun”, the little faces opted for a new strategy since [...]
has jamba juice gone bananas?
By lainie at 24 April, 2008, 12:36 pm
The secret is out—thanks to a mysterious partnership between Dole Food Corporation (big time fruit dealers) and Jamba Juice (smoothie dealers) we know where smoothies come from. You know those stickers on bananas with either “Chiquita” or “Dole” logos? Now some bananas are sporting Jamba Juice logos. What does this mean? This means Dole supplies [...]
my t-shirts for an audience!
By lainie at 23 April, 2008, 4:12 pm
In a desperate military strategic position, king Richard III in Shakespeare’s play yelled out “my kingdom for a horse!”. In order to increase its audience share, to promote their brand, CNN, with its 27 million monthly visitors on its homepage, is launching a new campaign with the following core message “my t-shirts for an audience!” [...]
Mcbranding…Brought to you by HP
By lainie at 27 March, 2008, 4:53 pm
Computer and printing giant Hewlett Packard has made an explosive entrance to the branding scene recently with the launch of Logoworks. Although the company strictly refers to it’s services as “logo design,” and avoids any claim to directly offer “branding” services, the homepage tag-line is suspicious—“Get a Logo, Then Brand Your Business”—meaning, we give you [...]
another j[8] design featured!
By lainie at 12 March, 2008, 4:37 pm
… this time in the LA Times! jungle [8] proudly branded the First Fridays series at the Natural History Museum and produced all the season’s graphic pieces from the flyers to the brochures, to the graphics projected on the walls of the museum to the signage for the event. It’s a fun series of events, [...]
All Marketers are Liars…
By lainie at 11 February, 2008, 1:58 pm
… that’s why I believe almost everything Seth Godin, the demi-god of the marketing world says in this 45 minute video presentation to an audience of Google employees. Godin talks about what Google did right, why it’s an ultra-successful brand and the strategies that got it there from a marketing perspective. Anyone interested in building [...]
The Brand’s New Clothes
By lainie at 15 October, 2007, 2:25 pm
Tom Fishburne’s latest brand cartoon is a commentary of current trends, cashing in on the “green” trend, I’ve written about in numerous postings here. According to Fisburne’s October 14 blog entry: “In this rush to reposition everyday brands as environmentally-friendly, there seems to be collective amnesia of the inconsistencies in the story. And by being [...]
Sorry with Personality
By lainie at 10 October, 2007, 3:06 pm
Just came across these amazing “error” messages. What I love about them is the clear brand personality and voice. Interestingly enough, they are all Web 2.0 brands. I’d have to say, Twitter’s messages are by far, my favorite. Hmmmm…. Enjoy! Google Digg flkr Myspace Pownce technorati twitter youtube (original source)
