Category

brand experience

• Branded Adventures, Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy, cause marketing, online community, social activism, sustainability

  “New Priorities for the Post-Agency Market”

  11.25.08 | Permalink | 1 Comment

  Here, at jungle [8], we speak from the perspective of the new business paradigm.  Where sustainability, conscientiousness, and honest tactics rise above all else.  And it’s nice to know that we’re not alone in our pursuit.  Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]

• Branded Adventures, Design with Intelligence in Mind, brand experience, brand identity

  A Fresh (Branded) Gmail Experience

  11.20.08 | Permalink | Comment?

  Yesterday, Google began its rolling release of the its newest novelty — Gmail themes! Hooray!
  The customizable, personalized iGoogle pages have had themes for a while now, so extending Google’s already masterful grasp on theming to Gmail appears to be nothing short of a logical progression.  And, as all things Google usually are, Gmail themes are [...]

• brand experience, sustainability

  someone else’s story

  11.13.08 | Permalink | 1 Comment

  Sometimes, what you think you are writing for yourself, your own book of recollections for further reflection, ends up being someone else’s story. We are a series of interwoven stories, each facetted in such a way that our look into the world will always remain singularly and uniquely our own. We seem to spend so [...]

• advertising, advertising industry, brand experience

  In-authentically Brazilian

  10.16.08 | Permalink | 8 Comments

  It was last June when we saw our first Cabana Cachaca ad, and triggering our first blog in response. The dramatic black and white ad features the model’s completely bare ass as the centerpiece, making it a startling ad to find in a magazine that featured a child star on the cover.

  Since then, the campaign [...]

• Branded Adventures, Conscious Thoughts, brand experience, brand identity, brand strategy, political activism, social activism

  Pepsico Disloyal Strategy

  10.15.08 | Permalink | Comment?

  Americans systematically swallow and digest 600 bottles of cola per capita annually, while the cola leaders brand American culture worldwide. Indra Nooyi proudly reveals to a NY Times reporter that her breakfast consists of a bowl of cereal and a glass of orange juice. So… Perhaps her candor is intentional in order to bolster a [...]

• Branded Adventures, Conscious Thoughts, brand experience, brand strategy

  Handbags, tapping into the fashion-forward marketing accessory!

  10.08.08 | Permalink | Comment?

  “Tell me what is in your handbag and I will tell you who you are”, could be the new adage to define women through their attachment to their accessories. Nintendo saw it first, saw it right (?) when deciding to address its messaging to women through their handbags. From metallic rose to cobalt, their handbags [...]

• Branded Adventures, Conscious Thoughts, brand experience, political activism

  David against Goliath or Levine vs. Wyeth

  10.01.08 | Permalink | 2 Comments

  Beware pharmaceutical companies on your labeling! This warning could be taken as a wise advice to reflect upon since a Vermont Court ruled in favor of Ms Levine, an innocent victim that physically paid the damaging consequences of a medical disaster.
  Levine suffering from a migraine rushes to a clinic to be given her appropriate treatment [...]

• Conscious Thoughts, brand experience, green & environment, political activism, sustainability

  green is beautiful

  09.10.08 | Permalink | Comment?

  Once again (and surely not the last) Northern California has been inspired by Oregon innovated in eco-consciousness. Even if the subject -greening- has not been exhausted and tend to be unfortunately rebarbative to the ear of the consumer, Portland has decided to be green therefore beautiful from head to toe.
  Usually we utilize the environment to [...]

• Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy

  Brand loyalty: an exercise in mindless irrationality?

  09.04.08 | Permalink | Comment?

  Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show [...]

• Branded Adventures, Design with Intelligence in Mind, brand experience, brand strategy, green & environment

  did that laundry detergent just hit on me??

  08.12.08 | Permalink | 1 Comment

  I’m not used to lines like “I Promise I’ll be Gentle”, or “I Care About You, Baby” when strolling through the home cleaning product section at my local super market. Especially not when coming from the cleaning supplies themselves. A laundry detergent whispering sweet nothings like, “I’ll Make Everything All White”, or a very forward [...]

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