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Branded Adventures

• advertising, advertising industry, brand strategy

  Hits and Misses in High-End Branding

  09.04.08 | Permalink | Comment?

  At first glance, it looks like an image straight out of Time Magazine: a toothless old woman holds a small child in her arms as she walks down a crowded street in India. Just another photo spread on world poverty, right? Wrong. The image is from a recent photoshoot from the September issue of Vogue […]

• Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy

  Brand loyalty: an exercise in mindless irrationality?

  09.04.08 | Permalink | Comment?

  Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show […]

• advertising, advertising industry, brand strategy, social activism

  making money on women’s fear

  09.02.08 | Permalink | Comment?

  If you’re female, and have watched TV within the past year, or gone to see the recent Sex and the City movie, you’ve most likely been urged to get a new vaccine called Gardasil, marking the first time most of us experienced being targeted by a drug company when sitting in a movie theater.
  Pharmaceutical company […]

• Branded Adventures, Conscious Thoughts, advertising industry, brand identity, brand strategy, cause marketing, green & environment, jungle [8], sustainability

  bottled water is the world’s biggest scam

  09.02.08 | Permalink | 1 Comment

  How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying […]

• Branded Adventures, Design with Intelligence in Mind, brand experience, brand strategy, green & environment

  did that laundry detergent just hit on me??

  08.12.08 | Permalink | 1 Comment

  I’m not used to lines like “I Promise I’ll be Gentle”, or “I Care About You, Baby” when strolling through the home cleaning product section at my local super market. Especially not when coming from the cleaning supplies themselves. A laundry detergent whispering sweet nothings like, “I’ll Make Everything All White”, or a very forward […]

• brand experience, green & environment

  IKEA: Solar panels coming soon!

  08.12.08 | Permalink | Comment?

  Swedish home furnishings mega-presence IKEA translated the pop culture DIY theme into the furniture industry, with light, easy-to-assemble furniture and modern, playful  designs affordable for someone on any budget. Leave it to them to introduce Do-it-yourself concepts to the green movement. Recently, IKEA launched their own GreenTech fund, with plans to invest $77 million into […]

• Branded Adventures, brand strategy, online community

  will tweet for treats

  08.07.08 | Permalink | Comment?

  Just like high-school-age adolescents, businesses crave being the center of everyone’s conversation, especially within online communities. Advertising is basically a way to make more people think and talk about you in a positive way, more of the time. So the steady influx of business and corporate presences into social media networks is no surprise. They’re […]

• Branded Adventures, brand experience, brand identity

  strip for clothes

  07.23.08 | Permalink | Comment?

  The last Virgin campaign “Virgin Mobile” raises skepticism on the adequacy between the product of a company and its messaging. The product, nothing but Virgin cellphones, its cause marketing messaging “Someone out there needs clothes more than you.”
  In its original campaign “Strip2Clothe”, Virgin challenged anyone to undress front of a video camera and to post […]

• Branded Adventures, brand strategy, graphic design

  “Me too, me too!”, ie Tagalong brands.

  07.17.08 | Permalink | Comment?

  Creating a powerfully-branded product is hard, and more often than not, the success of a certain product is followed by a tide of poorly-designed, copy-cat products literally rushed onto the market and resembling something designed by someone’s perpetually high, video game-playing, jobless younger brother.
  Now, we understand young Jimmy needs to make an extra buck so […]

• brand experience, brand strategy, online community

  Authentic Marketing: Continuing the Conversation Through Social Media

  07.17.08 | Permalink | Comment?

  Everywhere you turn, the topic of Social Media Marketing dominates the blogosphere. Conversation marketing, authentic connections between brands and customers and relationship building. Today, Sustainable Life Media published on their blog 5 really good tips on How to Make Green Social Networks Work for Your Brand. Highlights include:
  1. Create branded profiles and start groups […]

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jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• Hits and Misses in High-End Branding
• The Rise of the Hispanic consumer: ¡Olé!
• Brand loyalty: an exercise in mindless irrationality?
• fox news, f*ck news, f*ck fox news!
• making money on women’s fear

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