At first glance, it looks like an image straight out of Time Magazine: a toothless old woman holds a small child in her arms as she walks down a crowded street in India. Just another photo spread on world poverty, right? Wrong. The image is from a recent photoshoot from the September issue of Vogue […]
Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show […]
If you’re female, and have watched TV within the past year, or gone to see the recent Sex and the City movie, you’ve most likely been urged to get a new vaccine called Gardasil, marking the first time most of us experienced being targeted by a drug company when sitting in a movie theater.
Pharmaceutical company […]
How much are you willing to pay for bottled water? How’s $480 for a case of Limited Edition Crimson Red sound? Much in the same way that celebs like Mary-Kate Olsen helped turn a Starbucks coffee cup into a must-have accessory, luxury bottled water has become something of a status symbol, with many individuals paying […]
I’m not used to lines like “I Promise I’ll be Gentle”, or “I Care About You, Baby” when strolling through the home cleaning product section at my local super market. Especially not when coming from the cleaning supplies themselves. A laundry detergent whispering sweet nothings like, “I’ll Make Everything All White”, or a very forward […]
Swedish home furnishings mega-presence IKEA translated the pop culture DIY theme into the furniture industry, with light, easy-to-assemble furniture and modern, playful designs affordable for someone on any budget. Leave it to them to introduce Do-it-yourself concepts to the green movement. Recently, IKEA launched their own GreenTech fund, with plans to invest $77 million into […]
Just like high-school-age adolescents, businesses crave being the center of everyone’s conversation, especially within online communities. Advertising is basically a way to make more people think and talk about you in a positive way, more of the time. So the steady influx of business and corporate presences into social media networks is no surprise. They’re […]
The last Virgin campaign “Virgin Mobile” raises skepticism on the adequacy between the product of a company and its messaging. The product, nothing but Virgin cellphones, its cause marketing messaging “Someone out there needs clothes more than you.”
In its original campaign “Strip2Clothe”, Virgin challenged anyone to undress front of a video camera and to post […]
Creating a powerfully-branded product is hard, and more often than not, the success of a certain product is followed by a tide of poorly-designed, copy-cat products literally rushed onto the market and resembling something designed by someone’s perpetually high, video game-playing, jobless younger brother.
Now, we understand young Jimmy needs to make an extra buck so […]
Everywhere you turn, the topic of Social Media Marketing dominates the blogosphere. Conversation marketing, authentic connections between brands and customers and relationship building. Today, Sustainable Life Media published on their blog 5 really good tips on How to Make Green Social Networks Work for Your Brand. Highlights include:
1. Create branded profiles and start groups […]