Category

Branded Adventures

• Branded Adventures, Design with Intelligence in Mind, jungle [8]

  Magnifying Connections: creating an installation, episode 2

  12.09.08 | Permalink | Comment?

  We’re two days away from Digital Family Reunion.  And the building process has commenced.  Here, jungle [8] Designer Tuan is in the midst of early construction.  Enjoy!

  To see where it all began, see Magnifying Connections: creating an installation, episode 1!
  UPDATE: Here’s another video for all of you! Me, drilling holes in styrofoam balls!

• Branded Adventures, Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy, cause marketing, online community, social activism, sustainability

  “New Priorities for the Post-Agency Market”

  11.25.08 | Permalink | 1 Comment

  Here, at jungle [8], we speak from the perspective of the new business paradigm.  Where sustainability, conscientiousness, and honest tactics rise above all else.  And it’s nice to know that we’re not alone in our pursuit.  Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all [...]

• brand strategy

  Twilight Madness

  11.20.08 | Permalink | 1 Comment

  As a rule, I aim to avoid fads. The world watches them come and go, and their relevance diminishes quickly. A fad by definition is a short-term event, but a fad has the potential to turn into a trend. A trend can remain popular for decades depending on how many industries it can positively affect. [...]

• Branded Adventures, Design with Intelligence in Mind, brand experience, brand identity

  A Fresh (Branded) Gmail Experience

  11.20.08 | Permalink | Comment?

  Yesterday, Google began its rolling release of the its newest novelty — Gmail themes! Hooray!
  The customizable, personalized iGoogle pages have had themes for a while now, so extending Google’s already masterful grasp on theming to Gmail appears to be nothing short of a logical progression.  And, as all things Google usually are, Gmail themes are [...]

• Branded Adventures, green & environment

  Wear What We Were

  11.18.08 | Permalink | Comment?

  In its third year, the Junk to Funk fashion show has found a home in Portland. This is by no means a Hollywood, diamond encrusted, red carpet event. It is not a part of fashion week in New York. The designers showcased do not reside in the lap of exclusive fashion houses in Italy. Each [...]

• advertising industry, brand identity, brand strategy

  A Tale of Two Soups: Campbell’s v. Progresso

  11.18.08 | Permalink | Comment?

  Allow me to set the scene. The year is 2008.  The month, September.  The nation is on the precipice of Fall and only a few short months from – dun Dun DUNnNn — Winter.  Yes, Winter.  Or, as I’m sure all of you know it, Soup Season.  What better to drive away the bitter cold [...]

• brand experience, sustainability

  someone else’s story

  11.13.08 | Permalink | 1 Comment

  Sometimes, what you think you are writing for yourself, your own book of recollections for further reflection, ends up being someone else’s story. We are a series of interwoven stories, each facetted in such a way that our look into the world will always remain singularly and uniquely our own. We seem to spend so [...]

• Conscious Thoughts, brand strategy, green & environment, political activism, sustainability

  the awakening of China

  11.12.08 | Permalink | Comment?

  To the example of Europe (the 30 glorious in France), of the USA (the post-war era), China is awakening after too many years of sleep. Foreseen in the early eighties by the economists, its ascension will be at a lightning speed. Well augured and considering the extraordinary events that are the global warming and the [...]

• Branded Adventures, Conscious Thoughts, brand strategy, political activism

  The U.S versus US!

  11.05.08 | Permalink | Comment?

  When the Pentagon Papers affair splashed the government, the whole foundation of one of the pillar of the U.S. ideology, freedom, freedom of speech and information collapsed.
  In 1975, an employee of the Pentagon revealed to the American Public the historical facts of the Vietnam war. The document, the United-States-Vietnam relations, 1945-1967 : A Study Prepared [...]

• Branded Adventures, Conscious Thoughts, brand strategy, online community, political activism

  When Races, Cultures, Religions Don’t Have Boundaries…

  11.05.08 | Permalink | 1 Comment

  …With the supremacy of the internet, it is commonly called online communities. As filtered information, news, people’s suffering reach western societies through the cathodic tube of our TV sets, of our PC or Mac screens, we still digest our last meal and gently sleep in Morpheus’ arms. So far whatever front is attacked in the [...]

jungle [8]