If business hasn’t already ground to a halt due to this free-falling economic crisis, it surely is slowing rapidly in the waning weeks of 2008 and the imminent onslaught of the holiday season. But just because none of us can afford to travel, buy gifts for our loved ones, or even ship the re-gifts we’ve [...]
Web 2.0 – A Social Phenomenon
To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison. The [...]
Consider the Cause.
Creating Value Through Cause Related Marketing Win, Win! Building brand value, creating meaningful relationships and serving a greater good. Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business [...]
Branding. What do you know, Joe?
Your Brand’s Path to self-discovery. The 5 “Must Knows” for Brand Success. While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention. I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my [...]
Reinvigorate What? Brand Health Maintenance
A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. Most outward qualities of [...]
Experience Brand Engagement
What makes you rush to the Peet’s Coffee & Tea 5 miles past the nearest Starbucks every morning? Why is it that you can’t resist visiting the nearest Target store? Why do you always prefer United Airlines to one of its competitors? It has got nothing to do with a compulsive disorder, if you are [...]