Archive for October, 2008

Brand: Obama

November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching.  We’ve little over five days - yes, five days - until what may very well be one of the most important, far-reaching elections of the majority of our lives.  So, with only five days left, everything […]

Your New Friend on Facebook? An Online Shoe Store

The ability to reach customers — and better understand their needs and wants — has long been coveted in the business world. Customer feedback is the most direct path to product improvement. And what better way to get the masses engaged then by bloggin’, microbloggin’, tweetin’ and diggin’. Right? Are you speaking this language? Because […]

When “Plug-in” Rhymes with Green

Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers.
Aligned with the desiderata of industrialized […]

Sign of the Times

Seattle is home to about 550,000 people, and according to The National Coalition for the Homeless 5,500 of the residents of Seattle are homeless. That means that out of every 100 people you see walking down the street, one of them will not have a place to call home. You may meet them on a […]

Mercedes-Benz: the green or blue strike?

Since you’ve been our readers (and thank you for your fidelity!), you are now more aware of the earth’s debacle. From the abundant presence of carbon dioxide to the invisible threat of methane, our atmosphere is out of breath, if not explosive. In this smoggy context, let me invite you to step up for a […]

Welcome to the Alamo

I am fighting a war I did not start. The battlefields are my eyeballs. My first line of defense is a dark pair of shades, the last line my eyelids. My brain is the Alamo and it’s preparing for its last stand. My enemy is relentless. They’re attacking me 3,000 to 5,000 times a day. […]

Saving our Water Bodies

I sometimes fall into a trance while washing dishes, brushing my teeth, taking a shower, and not to mention the relaxation of a bath. Something about the sound of the water rushing away from me, cleansing me, and my surroundings. If the sink is full, it may take me about half an hour to get […]

In-authentically Brazilian

It was last June when we saw our first Cabana Cachaca ad, and triggering our first blog in response. The dramatic black and white ad features the model’s completely bare ass as the centerpiece, making it a startling ad to find in a magazine that featured a child star on the cover.

Since then, the campaign […]

The Community of Your Brand…

Community is the most important leveraging point for any brand.  Having a loyal, evangelical, earnest group following one’s brand provides a far-reaching, surrogate sales force working on behalf of the brand – yet as a member of the community.  But to garner such a following, first the brand itself must become an active contributor to […]

The Creative Minds at jungle [8] Aim to Change the World.

Fitting the world into a box: Branding “collaboration” to enable first-of-its-kind global alliance
LOS ANGELES (October, 2008)-
The creative minds at jungle [8] aim to change the world. Social, economic, and environmental movements beat the heart of jungle [8]. It goes without saying that when it came to branding something as paramount as the unified […]