Press Release: LOS ANGELES (July 15, 2008) – jungle [8], a Los Angeles-based leading brand strategy and graphic design agency, is pleased to learn their branding initiative for the Natural History Museum of Los Angeles’ “First Fridays” 2008 event series brought 6 consecutive months of maximum attendance, wrapping up the museum’s best selling season ever!

The “First Fridays” 2008 event series “Discovery in the Age of Mammals” explores brains and minds of mammals, including humans. Six prominent scholars, writers and speakers explored the highly evolved mammalian brain, and its ability to orchestrate amazingly complex behaviors. Additionally, the event series featured the performances of 12 different indie musical acts in the diorama halls.

jungle[8], created a memorable brand and a complete series graphics package for the 2008 season that helped attract a younger, hipper crowd to the Natural History Museum of Los Angeles. The promotional materials successfully complimented the museum’s current branding initiative while connecting with a new audience, making “First Fridays” at the Natural History Museum of Los Angeles the place to be each first Friday of the month.

”First Fridays is a complex series and has a long run each year,” said Julia Rivera, Director of Marketing at NATURAL HISTORY MUSEUM OF LOS ANGELES COUNTY. jungle[8] gave us a creative platform versatile enough to be the message for six different events but also provided a memorable over-arching brand for the entire program. The 2008 campaign was intellectual but whimsical at the same time which is just what we were looking for.”

About jungle[8]
jungle[8] is a creative design agency specializing in brand strategy, conscious messaging and intelligent design. jungle[8]’s organic approach helps other businesses thrive by leading them to visual solutions that maximize operation efficiencies, lower their costs and improve the delivery of services. The agency applies its award winning brand communications and graphic design talents to the advancement of eco-friendly and sustainable business, social causes, non-profits and arts organizations. Their unique approach begins with the brand and progresses outward, uncovering the soul of the brand, building strategic bridges between corporate goals and defining a clear marketing strategy, producing compelling results and memorable designs with connective meanings.