” Let’s not forget the planet is not at risk, it’s the people that inhabit it” says green marketing guru Jacqueline Ottman in an interview at the Sustainable Brands Conference earlier this year. Ottman touches on the motivations driving the green purchase and much more.
Also, we recommend reading the Six Big Lessons from Sustainable Brands ‘08 beginning with #1.) Brands which aspire to become sustainable need to communicate on a personal, not a political, level…
We here at jungle [8] take theseinsights to heart, we urge all of our colleagues to do the same.
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