According to a recent Wall Street Journal article, Internet blogging has a larger role these days than simply venting rants and raves. Bloggers are now “opinion-shapers” and dictators of consumer trends. The article tells a story of a small business’s success story, and how that success was catalyzed by publicity within the blogosphere exclusively. A worthy read, the article begs to ask whether this new marketing trend will hurt the integrity of blogging as a new free speech medium, or if this will signal the coming of a new profitable trade, among other questions.
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