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April 2008

The Archives

• jungle [8]

  Wednesdays are officially vegetarian.

  04.30.08 | Permalink | 2 Comments

  My first day at jungle [8] was certainly eventful. I was ready to go food hunting when Lainie decided to assign me and Tuan-Ching to lunch duty. Being the accomplished chef (not really) that I was, naturally I jumped at the opportunity to put my talents on display. I was glad to […]

• jungle [8], jungle [8]- client updates

  PlanJam Gets Pub!

  04.30.08 | Permalink | 1 Comment

  jungle[8] kin PlanJam got front page billing at CampusCircle.com! The article tells the story of how college students, Kristen and Garret, attendees of USC and UCLA respectively, overcame their schools’ bitter rivalry, snuck behind enemy lines, and planned successful dates with PlanJam. Wanna read the article from a pdf, that’s good too. Either way, check […]

• Conscious Thoughts

  hey kid, gimme your rice-a-roni

  04.29.08 | Permalink | Comment?

  I grit my teeth every time I watch the fuel gage suck increasingly more money each time I fill my tank up at the gas station. I feel annoyed, irritated, but I have the security of knowing I can leave with a full tank if I choose. I may be annoyed at the few extra […]

• cause marketing, green & environment

  go green (while it’s still in style)

  04.29.08 | Permalink | Comment?

  National Geographic’s new Green Guide magazine offers tidy, bite-sized tips on how to greenify your life, but is quick and easy really a good thing? As I perused the article headlines and section topics, I couldn’t help but marvel at how neat and organized they made the topic seem, sectioned into cute titles appealing to […]

• online community

  It’s all in the name.

  04.25.08 | Permalink | Comment?

  How clever is your domain?
  Rather it’s all in the extension. The current popular trend among domain names Playing with domain extensions
  What started just - and only sporadically - before the millennium, i.e. using the meaning or the meaningful elements of top level domain name extensions, has now turned into one of the Web 2.0 branding […]

• Design with Intelligence in Mind, green & environment

  Think with Your Feet, Not Your Hands

  04.24.08 | Permalink | Comment?

  Every so often in life we bump into things that make us feel stupid for not thinking of them first. A perfect example, besides Pet Rock and bottled tap water of course, is Foot Pedal Faucet controllers, as opposed to hand controllers. By controlling water stream by the foot-operated pedals, bacteria and germs routinely spread […]

• Branded Adventures, Conscious Thoughts, Design with Intelligence in Mind, advertising, advertising industry, brand experience

  has jamba juice gone bananas?

  04.24.08 | Permalink | 4 Comments

  The secret is out—thanks to a mysterious partnership between Dole Food Corporation (big time fruit dealers) and Jamba Juice (smoothie dealers) we know where smoothies come from. You know those stickers on bananas with either “Chiquita” or “Dole” logos? Now some bananas are sporting Jamba Juice logos.
  What does this mean?
  This means Dole supplies the fruit […]

• Branded Adventures, Conscious Thoughts, brand strategy

  mirror, mirror upon the wall…

  04.23.08 | Permalink | Comment?

  Who is the youngest fair of all? The mirror this time may answer: “O Lady Queen, YOU ARE the youngest far to see!”
  Which woman and now man did not dream of those plagiarized lines from Grimm’s Little Snow White fairy tale?
  From fairy tale, GlaxoSmithKline, a British drug company, made it reality as it announced its […]

• Conscious Thoughts, green & environment, sustainability

  global food crisis

  04.23.08 | Permalink | Comment?

  Amidst the firestorm of bad press over the global food crisis, the US government is having another DOH! moment, that is, another negative side effect of government policy has slapped us in the face. This side-effect, like others in recent years, was OBVIOUS and should have been expected if anyone took a few moments to […]

• Conscious Thoughts, advertising industry, brand experience, brand identity, brand strategy

  my t-shirts for an audience!

  04.23.08 | Permalink | Comment?

  In a desperate military strategic position, king Richard III in Shakespeare’s play yelled out “my kingdom for a horse!”.
  In order to increase its audience share, to promote their brand, CNN, with its 27 million monthly visitors on its homepage, is launching a new campaign with the following core message “my t-shirts for an […]

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jungle [8]

Branded adventures in and out of the jungle.

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• high end marketing, an adequate strategy in a recession?
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