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Design with Intelligence in Mind, jungle [8], jungle [8]- client updates

Love is…

02.05.08 | Comment?

..the new campaign created by the creative folks over at jungle [8].. Oh wait! That’s us. Well, it’s a great Valentines Day Campaign nonetheless, so we wanted to share it with you here.

The campaign is for our client PlanJam, a who’s site sets out to help those faced with the age old, ambiguous jam of not knowing what to do or where to do it. The makers of PlanJam set out to answer the question: “What should we do today?” PlanJam is the online, activity-planning tool that transports you and friends from a passive online computer search to the real-life scene. PlanJam cuts online search time in half and stores all your planning ideas so you can access and share them, whenever you want!

Ok, we wrote that copy too, but unless you are familiar with what it is, the campaign itself won’t make much sense. Here’s a tad more background on How PlanJam works:

How Does It Work?

Packed with city-specific suggestions and cool things to do around your city, including tips from those “in the know”, PlanJam places you directly into “the scene”, whatever your scene might be, in your neighborhood or someone else’s.

The PlanJam tool offers users a custom plan, personalized by the type of planner, desired experience, time of day and location, resulting in a point-to-point plan with a map and driving directions, time and cost estimates with plan share and review options.

Wanna see more? Take the tour to see how it’s done or just start planning today.


and now for the
Love is.. campaign:



And we’ve got a lot of them!
Celebrate this Valentine’s Day with ease no matter who you’re spending it with.


So make sure you get it right.
Celebrate this Valentine’s Day with a plan by planning to show how much you care.


So celebrate with ease.
Plan to show how much you care, without missing a beat.


Celebrate your happily ever after.
You’ve created your own version, so plan and celebrate the fruits of your love!


What would you do without your friends?
Plan a night out with the whole gang.


And knowing it’s exactly where you wanna be.
Celebrate Valentine’s Day with a fabulous evening with your girls.


Kick back with the guys to scope out the scene
Plan to hang with the guys with an eye on the ladies.


Follow-up copy:
So here’s the deal: PlanJam wants to know how you are planning to celebrate love this Valentine’s Day. We are looking for the most original and fun dates for Valentine’s Day.

We want you to create a plan, then submit it to us, and should we decide it’s the best thing we’ve ever heard of, we will not only pay homage to you on the website because you are an all-star planner, but send you a rockin’ PlanJam t-shirt designed by our talented team of scenesters here at PlanJam.


We’d love to know what you think!

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