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October 2007

The Archives

• Conscious Thoughts

  The 21st century “new” green revolution!

  10.25.07 | Permalink | 1 Comment

  As a new version of “The Society of Spectacle” by Guy Debord, the green revolution farce wind blows on an avant-garde era, on a model of consumerism in the world global consumption. Paradoxically it only includes the oligarchic and elitist 20% of the population who disposes of the highest gross national product and consequently develops […]

• Conscious Thoughts, advertising industry

  New Dove sequel - mixed reviews

  10.20.07 | Permalink | 2 Comments

  Ogilvy & Mather’s Unilever / Dove’ new campaign is bringing in mixed reviews.
  Talk to your daughter before the beauty industry does
  According to Adage, the campaign is a
  triumph.
  Apart from its raw impact, the video from Ogilvy & Mather, Toronto, also produces the exquisitely rare dovetailing (as it were) of social responsibility and brand marketing. While […]

• jungle [8]

  Latest j[8] ad

  10.20.07 | Permalink | 1 Comment

  Here’s a screen of our latest ad. Let us know what you think.

• Branded Adventures, brand experience

  The Brand’s New Clothes

  10.15.07 | Permalink | Comment?

  Tom Fishburne’s latest brand cartoon is a commentary of current trends, cashing in on the “green” trend, I’ve written about in numerous postings here. According to Fisburne’s October 14 blog entry:
  “In this rush to reposition everyday brands as environmentally-friendly, there seems to be collective amnesia of the inconsistencies in the story. And by […]

• Conscious Thoughts, advertising industry, green & environment, sustainability

  Believe in reincarnation!

  10.15.07 | Permalink | 2 Comments

  Believe in reincarnation. Recycle. From Saatchi & Saatchi Poland, Warsaw.

  Greenpeace’s new campaign Believe in reincarnation. Greenpeace is an elegant execution of what’s perceived to be trash materials, collaged together to create two exquisite posters reminiscent of religious effigies.
  This campaign obviously targets the younger generation that recognizes the iconography as a part of their […]

• Conscious Thoughts

  double rainbows

  10.15.07 | Permalink | Comment?

  In Rainbows

  Radiohead’s “pay what you want” music download experiment is now a couple of weeks old, the early reports are predicting a huge success. Some estimates predict Radiohead may have already made over $10 million in sales, in a single day. According to the music industry blog, Gigwise, there have been over 1.2 million copies […]

• Conscious Thoughts, political activism, sustainability

  Congratulations, Mr. (almost) President!

  10.12.07 | Permalink | Comment?

  Al Gore received the Nobel Peace Prize this morning, and the all the critics are aghast. I heard the announcement on CNN, on a fluke. The talking heads were questioning how Al Gore’s message about Global Warming related at all to peace. ARE THEY CRAZY? Climate changes will bring mass displacement of communities in the […]

• Conscious Thoughts, sustainability

  The Alternative Car & Transportation Expo in So Cal!

  10.11.07 | Permalink | Comment?

  Next weekend (Friday & Saturday), October 19 & 20, Santa Monica will host the FREE Alternative Car and Transportation Expo. Here are some of the highlights of the event:

  Over 150 exhibitors
  Seminars and panel discussions
  Ed Begley Jr. among others
  Vehicles for sale on site
  2 tents hosting the talks
  ++++Free parking for all Bicycles
  For more info, […]

• Branded Adventures, brand experience

  Sorry with Personality

  10.10.07 | Permalink | Comment?

  Just came across these amazing “error” messages. What I love about them is the clear brand personality and voice. Interestingly enough, they are all Web 2.0 brands. I’d have to say, Twitter’s messages are by far, my favorite. Hmmmm…. Enjoy!
  Google

  Digg

  flkr

  Myspace

  Pownce

  technorati

  twitter

  youtube

  (original source)

• Conscious Thoughts, advertising industry

  the wrong agency? 4 signs to look for

  10.09.07 | Permalink | Comment?

  Susan Applegate, president of the Applegate Media Group and a contributer at iMedia Connection posted an article on October 1, 2007 called:
  4 signs you’re choosing the wrong agency
  Don’t waste another minute in a mismatched client-agency relationship.
  Applegate Media Group’s CEO explains the most common traps to avoid.
  Whether a search firm or corporate […]

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jungle [8]

Branded adventures in and out of the jungle.

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