Once again jungle [8] worked with the Natural History Museum of Los Angeles to brand their uber successful First Fridays series, for the upcoming 2008 season. This new campaign layers historic artifacts with current culture icons to create a powerful metaphor. Imagine the famous French cave paintings with a DJ or a prehistoric fossil layered with a fossilized guitar and you have the 2008 campaign.

For the 2007 series, jungle [8] worked with The Natural History Museum of Los Angeles, in an effort to reach a new audience within the local community, launches their “First Fridays” series of events. Featuring live music, food, drinks and an exciting series of evening lectures, the museum is working to renew interest through the updated format. NHM called in the j8 team to excavate a new creative dynamic that better represents the museum through a refreshed marketing promotion print campaign. j8 arrived at new creative and branding solutions to promote the NHM’s “Friday Night” series and introduce Angelinos to the hidden treasures in their own backyard.