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September 2007

The Archives

• Conscious Thoughts

  The Placebo, the Panacea?

  09.30.07 | Permalink | 1 Comment

  The powerful pharmaceutical industry, in their general euphoric state of being, seem to be spreading its tentacles deeper the American economy, deeper into the American psyche, deeper into a state of being. These multifaceted, multidimensional tentacles extend the reach of the marketers, researchers, manufactures and lobbyist to the horizon point, which cements a monopolistic position, […]

• Design with Intelligence in Mind, politics and design

  The Accidental Fascist. Design flaw or faux pas?

  09.29.07 | Permalink | 1 Comment

  Who could believe constructing a building in the shape of swastika was an accident? Architects draft blue-prints. And guess what? The client, just like any project in most service industries, must approve those plans. The probability that an architect designing a building in the shape of swastika BY ACCIDENT is very low. But lets suspend […]

• Conscious Thoughts, green & environment, political activism

  “Playing God” for the Greater Good

  09.29.07 | Permalink | 2 Comments

  In the same way that matter naturally renews itself and is never created or destroyed but instead changes form, the concept of Cradle to Cradle product design and creation was spawned. The intent, albeit Darwinian in nature, is to actually direct the path of a product into a defined renewable resource. Using the […]

• Branded Adventures, Conscious Thoughts, brand strategy

  Millennium girls are in the know

  09.25.07 | Permalink | 1 Comment

  Don’t underestimate the power of these girls. They are deciding which brand succeed and fail. They are in the know. They are 3iying. Go see more of them!

• Branded Adventures, brand experience, brand strategy

  Fat is “fab” but wrinkles are “drab”.

  09.24.07 | Permalink | 1 Comment

  As we know, the Dove Campaign for Real Beauty inspired women for the last 4 years to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.The idea worked and Dove’s sales doubled in the proceeding years. However, it seems when the Dove brand […]

• jungle [8]

  We love First Fridays in the jungle!

  09.24.07 | Permalink | Comment?

  Once again jungle [8] worked with the Natural History Museum of Los Angeles to brand their uber successful First Fridays series, for the upcoming 2008 season. This new campaign layers historic artifacts with current culture icons to create a powerful metaphor. Imagine the famous French cave paintings with a DJ or a prehistoric fossil layered […]

• Conscious Thoughts, green & environment, sustainability

  Printing Green - Resources & Tips

  09.24.07 | Permalink | 6 Comments

  I thought I’d share with you all some of the research and info in regards to printing green. We’ve done a tremendous amount of research as a firm in order to educate our clients and make the best suggestions based on their needs and the best environmental choice.
  In a recent issue of Dynamic Graphics, they […]

• Conscious Thoughts

  Ethanol, the Cornucopea?

  09.22.07 | Permalink | 1 Comment

  As oil depletion bangs at our doors, as we desperately hunt for new sources of energy in other continents, natural gas seems to be the next revolution because of its enormous reserves and liquefaction possibility. So why are ethanol plants retrograding to the 19th century industrial model of development?
  Why, Got Coal Plants, appears to be […]

• brand identity, jungle [8]- client updates

  Chaste ears, prudish eyes, STEP ASIDE!

  09.21.07 | Permalink | Comment?

  For everybody’s delight and satisfaction, jungle [8] finally GOT NAKED with this new brand identity! Stripping layer after layer a wide range of tempting possibilities, the provocative abilities shined through as we sensually infused our know-how through this innovative “brand” for client MakingLoveSimplyDivine. As its name evokes, the brand promises complete satisfaction like the […]

• Conscious Thoughts, advertising industry, green & environment

  Objectifying Global Warming for Fashion. Good for the cause?

  09.20.07 | Permalink | 5 Comments

  I don’t think so.
  From a creative aspect, the new Diesel campaign entitled “Global Warming Ready” has created some heat spanning the fashion, advertising and activist worlds, and not all in sync. The campaign consists of a series of newspaper, magazine and billboard advertisements showing models posing in Diesel clothing in a world affected […]

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jungle [8]

Branded adventures in and out of the jungle.

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