Comments on: Cause Marketing- The Good, The Bad & The Ugly (part 2) http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/ Branded adventures in and out of the jungle. Tue, 31 Aug 2010 05:27:59 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Lauren Danielle http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/comment-page-1/#comment-3055 Lauren Danielle Sun, 23 Nov 2008 04:55:21 +0000 http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/#comment-3055 I'm writing my thesis paper for my graduate program on the criticisms of Product (Red). I think although yes, the campaign should be credited for at least trying to support a good cause, however they should also be recognized as continuing to be a far cry from their initial goal, which is to "eliminate AIDS in Africa". The benefits that the companies associated with Product (Red) are receiving tremendously outweigh any benefit an AIDS victim is receiving, if any. More research into the logistics of the campaign should be made before Product (Red) can ever be labeled a "success". I’m writing my thesis paper for my graduate program on the criticisms of Product (Red). I think although yes, the campaign should be credited for at least trying to support a good cause, however they should also be recognized as continuing to be a far cry from their initial goal, which is to “eliminate AIDS in Africa”. The benefits that the companies associated with Product (Red) are receiving tremendously outweigh any benefit an AIDS victim is receiving, if any. More research into the logistics of the campaign should be made before Product (Red) can ever be labeled a “success”.

]]> By: James Ethen Thrasher http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/comment-page-1/#comment-1314 James Ethen Thrasher Thu, 28 Feb 2008 15:19:11 +0000 http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/#comment-1314 great points. great points.

]]> By: kate http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/comment-page-1/#comment-453 kate Wed, 19 Sep 2007 15:39:46 +0000 http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/#comment-453 AD Club Honors Co-Founder of Successful Global Marketing Initiative New York, N.Y. - September 12, 2007 - The ADVERTISING Club today announced that it will honor Bobby Shriver, co-founder of (RED), with the 2007 Advertising Person of the Year award. (RED) has become the most well-known marketing effort of its kind, combining business and philanthropy, resulting in meaningful impact on the international stage. The award will be presented to Shriver on September 24th at the kick-off luncheon of ADVERTISING WEEK held at The Metropolitan Club in New York. Caroline Kennedy will be present to celebrate the success of Bobby Shriver and (RED), and to present the Bobby Shriver Scholarship to a deserving undergraduate student pursuing a career in advertising. The scholarship is funded by the proceeds of the event which benefit the AD Club Foundation. The Advertising Person of the Year event opens 2007 ADVERTISING WEEK. This year, the week-long agenda is underscoring the importance of corporate responsibility to social issues. For more information on this event, go to www.theadvertisingclub.org. AD Club Honors Co-Founder of Successful Global Marketing Initiative

New York, N.Y. – September 12, 2007 – The ADVERTISING Club today announced that it will honor Bobby Shriver, co-founder of (RED), with the 2007 Advertising Person of the Year award. (RED) has become the most well-known marketing effort of its kind, combining business and philanthropy, resulting in meaningful impact on the international stage. The award will be presented to Shriver on September 24th at the kick-off luncheon of ADVERTISING WEEK held at The Metropolitan Club in New York.

Caroline Kennedy will be present to celebrate the success of Bobby Shriver and (RED), and to present the Bobby Shriver Scholarship to a deserving undergraduate student pursuing a career in advertising. The scholarship is funded by the proceeds of the event which benefit the AD Club Foundation.

The Advertising Person of the Year event opens 2007 ADVERTISING WEEK. This year, the week-long agenda is underscoring the importance of corporate responsibility to social issues. For more information on this event, go to http://www.theadvertisingclub.org.

]]> By: Peter http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/comment-page-1/#comment-376 Peter Fri, 24 Aug 2007 04:54:05 +0000 http://blog.jungle8.com/2007/08/23/cause-marketing-the-good-the-bad-the-ugly-part-2/#comment-376 Hey nice information about RED which is one of the most successful case studies of cause marketing in today’s market. Hey nice information about RED which is one of the most successful case studies of cause marketing in today’s market.

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