« Previous Entries

August 2007

The Archives

• jungle [8]- client updates

  jungle [8] launches new photographer site

  08.30.07 | Permalink | Comment?

  jungle [8] is pleased to work on behalf of noted travel and fine art photographer, Rene Frank Granaada. j8 developed a unique web presence for the eclectic artist to capture his range of photographic styles and showcase his diverse portfolio. j8 even incorporated an online shopping cart feature to make his prints available […]

• Conscious Thoughts, fine art, jungle [8], online community

  Salad ala jungle [8]

  08.30.07 | Permalink | 2 Comments

  One element that defines working at jungle [8] are our homemade, exquisite salads. As homage to our weekly menu, we decided to create a lunch-line mini-series, (this being the first.) Today’s lunch was presented by principal Lainie and designer Tuan, to the rest of the j8 team- today’s lovely dishwashers. (Notice how even the lime […]

• Conscious Thoughts, advertising industry, cause marketing

  Of People and Peacocks: Musings on “The Mating Mind.”

  08.30.07 | Permalink | Comment?

  Got boys on the brain? Can’t get that one special girl out of your head? Don’t worry; you’re not alone. According to a recent study by University of New Mexico Professor Geoffrey Miller, human evolution can be almost entirely attributed to our desire to attract potential sexual partners. In the study, Miller took two groups […]

• Conscious Thoughts, Design with Intelligence in Mind, graphic design, jungle [8]

  jungle [8] Typography Exploration

  08.28.07 | Permalink | Comment?

  How do you exercise your creative muscles? By doing typographical exercises, of course. Here in the jungle we challenge ourselves to keep our creativity in top form. Below are 5 typographical explorations using only the typed characters from our name, “jungle [8]” to create the abstract compositions. Let us know what you think.

• Conscious Thoughts, green & environment, sustainability

  Hummer versus Prius : the knock-out.

  08.23.07 | Permalink | 1 Comment

  Hummer versus Prius : the knock-out!
  In the game Hummer versus Prius, Toyota Prius was declared unanimously victorious (until at least Hummer proven innocent) by referee Dr Peter H. Gleick.
  A month ago, Dr Gleick from the Pacific Institute, in his correction of the CNW Marketing report “Dust to Dust” denounced and castigated the authors of the […]

• Conscious Thoughts, cause marketing

  Cause Marketing- The Good, The Bad & The Ugly (part 2)

  08.23.07 | Permalink | 3 Comments

  (Product) RED is one of the most successful case studies of cause marketing in today’s market. Co-founded by U2 singer and activist Bono and Bobby Shriver, (Product) RED joins with “iconic” brands to develop special RED versions of existing products (Apple iPods, Converse sneakers, etc). When the specialty-branded products are sold, a percentage of the […]

• brand identity, jungle [8]

  A Brand New Identity for Transformative Capital

  08.23.07 | Permalink | Comment?

  Transformative Capital, a strategic advisory and hybrid equities firm based in Los Angeles, required a new brand identity that communicated their value proposition, “…providing conscious capital services that support a sustainable world.”
  As Transformative provides value, synergy and growth to early stage private companies their new brand had to communicate the pro-active leadership qualities that drive […]

• Conscious Thoughts, sustainability

  Flood of Plastic Water Bottles Results in Draught of Truthful Branding

  08.22.07 | Permalink | Comment?

  There is no question that human beings need water to survive. Then again, they also need a planet to survive on. With the overwhelming increase in the production and distribution of plastic water bottles over the last thirty years, the two needs are becoming mutually exclusive. The amount of fossil fuels spent hauling around massive […]

• Branded Adventures, brand experience, brand identity, brand strategy, jungle [8]

  Workshop for Los Angeles Non-profits on Branding

  08.20.07 | Permalink | Comment?

  Lainie Liberti is slated to be a panelist at National Arts Marketing Project branding workshop
  Lainie Liberti, founder and Creative Director of jungle [8], a leading brand strategy and graphic design agency that provides strategic brand communication services for eco-friendly clients, conscious business, non-profits and social causes, has been invited to be a panelist at the […]

• Conscious Thoughts, online community

  Scrubbing Wikipedia Squeaky Clean

  08.20.07 | Permalink | 1 Comment

  We had to know, the rise of online “socialism”, collaboration of the masses, otherwise know as “wikis” would eventually lead to the abuse of its very tools that create its value. Simply, wikis are defined as a web sites or databases that can be directly edited by anyone with access to it. Of course each […]

« Previous Entries

jungle [8]

Branded adventures in and out of the jungle.

Latest Posts

• high end marketing, an adequate strategy in a recession?
• super saturated streets
• project 10 to the 100th
• David against Goliath or Levine vs. Wyeth
• New fronts on the War on Waste

Tag Cloud

first fridays Bush economy eco-friendly eco-conscious Los Angeles Recycling logo oil hybrid sex Carbon footprint logos global warming campaign design brand experience cause marketing web 2.0 brand strategy brand identity brand graphic design marketing environment lunch culture branding sustainability jungle 8 green advertising

Search This Site