March 2007

The Archives

• Design with Intelligence in Mind, fine art

  Intelligent Design - Dollar Artist

  03.31.07 | Permalink | Comment?

  Art and Money depend on each other for survival.
  During the Renaissance, the Medici family was famous for their artistic sponsership - which has continued to beautify the European environment hundreds of years later. Today, successful businesses like to point to their involvement with and donations to arts funding as evidence that they have our best […]

• Design with Intelligence in Mind, advertising

  Feeling Good is the New Shock Value

  03.31.07 | Permalink | Comment?

  By now, we’re all familiar with the side-effects of negative advertising campaigns - overwraught information control, nationwide health problems, stereotyping, the list goes on.
  In fact, we know more about the effects of negative advertising than about the effects of, for lack of a better word, “Lovertising.”
  However, psychological studies have proven the advantages of positive reinforcement […]

• Branded Adventures, brand experience

  Snow Leopards and Brand Experience

  03.30.07 | Permalink | Comment?

  I have never personally seen a high Asian snow leopard and neither has Peter Matthiessen, author of the book The Snow Leopard. What does the super elusive snow leopard have to do with brand experience? Good question. If you’ve ever had the pleasure of reading Peter Matthiessen’s book, you might know what I’m talking […]

• Branded Adventures, jungle [8]

  Welcome to the Jungle

  03.30.07 | Permalink | Comment?

  Welcome to the jungle! jungle [8] to be exact. A wild and dynamic landscape teaming with thriving native fauna, all bent on creativity and little else. A lush environment, the jungle’s inhabitants see little sunlight through a thick canopy of ideas and artistic overgrowth. And then of course there are the monkeys. Don’t get […]

• Conscious Thoughts, green & environment, jungle [8], social activism, sustainability

  It’s Not Easy Being Green

  03.30.07 | Permalink | Comment?

  Gather ’round everyone, take a seat and put on your listening caps (in my case, a smart looking technicolor beanie, complete with propeller). Sure, green is a wonderful color and an easy bandwagon to jump on; but it’s not easy being green. I’m not talking Kermit here, or even Oscar for that matter (although […]

• Branded Adventures

  Set the Mood with a Little Wordplay

  03.30.07 | Permalink | Comment?

  There he is, sitting at the other end of the bar all alone. Young, hip, well dressed and he smells nice too. Your friend leaves you for just a brief moment to use the restroom and in a New York minute he appears. Avoiding eye contact won’t help you now, not even a thousand ‘Hail […]

• press

  Digital Eve LA

  03.06.07 | Permalink | Comment?

  Digital Eve LA - Lainie Siegel speaks with Erica Oh
  It used to be said that most fine artists were doomed to a subsistence life, but the new media explosion of the 1990s […]

jungle [8]

Branded adventures in and out of the jungle.

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